Senior Business Marketing Automation Consultant

If you're excited about helping some of the largest brands in the Nordics unlock real business value from marketing automation, then a role as Senior Marketing Automation Consultant (Adobe Journey Optimizer – Business) at Accrease might be the perfect next step for you.

At Accrease, we make data and technology come to life for the business. We are now looking for an experienced consultant with deep knowledge of Adobe Journey Optimizer (AJO) and a strong business and marketing mindset to join our award-winning team.

This role is less about deep technical implementation and more about turning capabilities into outcomes: helping our clients design meaningful customer journeys, define the right requirements, enable their organizations, and fully realize the value of their Adobe investments.

You don't need to be the most technical person in the room, but you need to understand how things work well enough to guide decisions, set requirements, and challenge solutions when needed.

Life as a Marketing Automation Consultant at Accrease

As a Marketing Automation Consultant (Business), you will work closely with our clients to translate business goals into effective, automated customer journeys. You will act as a trusted advisor, guiding both marketing and business stakeholders in how to best use Adobe Journey Optimizer to drive engagement, conversion, and customer experience.

Your day-to-day work will revolve around:

• Designing and setting up customer journeys in Adobe Journey Optimizer

• Facilitating workshops and requirement sessions with business and marketing stakeholders

• Advising on use cases, orchestration strategies, and channel activation

• Enabling client teams through training, documentation, and best practices

• Bridging the gap between business intent and technical delivery

• Taking on project or engagement lead responsibilities when needed

Key responsibilities

Customer journey design & orchestration: Design, configure, and optimize customer journeys in Adobe Journey Optimizer with a clear focus on business impact and marketing outcomes.

Business & requirement facilitation: Help clients capture, structure, and prioritize business requirements and translate them into actionable AJO use cases.

Trusted advisor & enablement: Act as a sparring partner for marketing and business teams, providing guidance, best practices, and strategic direction.

Training & adoption: Conduct trainings and hands-on sessions to ensure client teams can confidently use AJO and become self-sufficient over time.

Value realization: Ensure that marketing automation initiatives are measurable, relevant, and aligned with broader customer and business strategies.

What we offer

We are based in Copenhagen, Stockholm, and Oslo, and most of our team works from these cities. For this role, we are open to candidates anywhere in the EU.

But the real reason people join Accrease and stay isn't the location flexibility. It's the work itself and the people you do it with.

You will work on some of the most complex and ambitious Adobe implementations in the Nordics. Our clients are household names, running at scale, with real expectations. That means you will face genuinely interesting challenges, not the same project on repeat. Your expertise will be stretched, and you will grow faster here than almost anywhere else in the market.

You will also be surrounded by people who are exceptionally good at what they do, and who take that seriously without taking themselves too seriously. There is a culture of directness, curiosity, and mutual respect that's hard to find and easy to feel within the first week.

Because we're a specialist boutique and not a generalist firm, so your work actually matters. There's no hiding behind a large team. You have real influence over how we deliver, what we offer, and where we go next.

Your profile

You are a confident, business-oriented consultant who enjoys helping organizations succeed with marketing automation. Not just implementing tools, but making them work in practice.

We expect that you:

• Solid experience with marketing automation, preferably within enterprise environments

• Deep knowledge of Adobe Journey Optimizer as an expert or highly experienced user

• Ability to think in use cases, customer journeys, and business outcomes

• Strong stakeholder skills and experience acting as a trusted advisor

• Ability to explain complex concepts in a clear, pragmatic, and business-friendly way

• Comfort in a consulting environment, with a track record of taking ownership of client success

It's a strong plus if you:

• Experience with Adobe Experience Platform and related Adobe tools

• Background in customer journey orchestration, personalization, or CRM activation

• Experience enabling or training marketing teams

• Adobe Certified Expert in Adobe Journey Optimizer or related products

We are nice people – and we know our sh*t

Accrease is a recognized and award-winning consultancy with offices in Copenhagen, Stockholm, and Oslo.

Some of the largest and most ambitious brands in the Nordics have chosen to partner with us to unlock the full value of their MarTech investments, and we're delivering on that promise every day.

We work in a fast-paced, agile environment with bright strategic thinkers, committed specialists, and hands-on doers who consistently go above and beyond.