Culture Programs & Activation Specialist

Job Type:

This position can work remotely from a home office for day-to-day operations. Will travel to Dearborn, MI or Tampa, FL on occasion.

Monday-Friday 8am-5pm

The Culture Programs & Activation Specialist designs and delivers employee-facing program activation that helps leaders and employees understand, access, and adopt key culture mechanisms. This role coordinates execution of selected culture programs, including wellness initiatives, through clear plans, calendars, and adoption supports, and produces practical leader-ready materials that enable consistent rollout and reinforcement. The Specialist ensures program activation is relevant for both corporate and frontline environments, partners closely with Culture & Experience program owners to keep materials usable and aligned, and coordinates with internal corporate communications as needed to ensure appropriate channel use and message alignment.

• →Develop activation plans for culture mechanisms, including recognition moments, listening to follow-through guidance, and culture campaigns.
• →Create leader-ready activation materials such as talking points, email drafts, intranet content inputs, and simple toolkits that support adoption.
• →Maintain a coordinated culture activation calendar aligned to the Culture & Experience portfolio and key enterprise moments.
• →Lead wellness program execution through a structured activation approach, including program planning, promotion strategy, and participant experience design across the ACG footprint.
• →Maintain wellness-related intranet content, program calendar inputs, and employee-facing resources so materials remain current, easy to find, and practical to use.
• →Translate culture priorities into clear, employee-friendly materials, tailoring for frontline and non-desk audiences where needed.
• →Partner with stakeholders to collect stories, examples, and best practices that reinforce desired behaviors and strengthen credibility.
• →Coordinate with internal corporate communications to align messaging, confirm accuracy, and select appropriate channels for distribution.
• →Track basic effectiveness signals (feedback themes, participation trends, participation indicators) and recommend improvements to increase clarity and adoption.
• →Build reusable templates and activation standards that reduce rework and improve consistency across culture program rollouts.

Required

Education (include minimum education and any licensing/certifications):

• Bachelor’s degree in Human Resources, Business, Communications, Marketing, Organizational Development, or a related field required, or an equivalent combination of education and relevant experience.

Experience:

• 4 years of experience in employee programs, engagement, wellness coordination, internal program activation, or related work required.
• Experience supporting programs for distributed or frontline employee populations preferred.

Skills:

• Ability to translate program intent into practical activation materials and resources that leaders can use.
• Strong writing and message framing skills, with the ability to simplify complex topics into usable materials.
• Strong project management skills, including planning, timelines, and stakeholder coordination.
• Strong partnership skills and judgment in coordinating with corporate communications and other teams.

This position is currently able to work remotely from a home office location for day-to-day operations unless occasional travel for meetings, collaborative activities, or team building activities is specified by leadership. This is subject to change based on amendments and/or modifications to the ACG Flex Work policy.

This position is expected to remain posted through 8/25/2026; however, it may close at any time once a qualified candidate pool is identified.

Who We Are

Become a part of something bigger.

The Auto Club Group (ACG) provides membership, travel, insurance, and financial service offerings to approximately 14+ million members and customers across 14 states and 2 U.S. territories through AAA, Meemic, and Fremont brands. ACG belongs to the national AAA federation and is the second largest AAA club in North America.

By continuing to invest in more advanced technology, pursuing innovative products, and hiring a highly skilled workforce, AAA continues to build upon its heritage of providing quality service and helping our members enjoy life’s journey through insurance, travel, financial services, and roadside assistance.

And when you join our team, one of the first things you’ll notice is that same, whole-hearted, enthusiastic advocacy for each other.

We have positions available for every walk of life! AAA prides itself on creating an inclusive and welcoming environment of diverse backgrounds, experiences, and viewpoints, realizing our differences make us stronger.

To learn more about AAA The Auto Club Group visit www.aaa.com

Important Note:

ACG’s Compensation philosophy is to provide a market-competitive structure of fair, equitable and performance-based pay to attract and retain excellent talent that will enable ACG to meet its short and long-term goals. ACG utilizes a geographic pay differential as part of the base salary compensation program. Pay ranges outlined in this posting are based on the various ranges within the geographic areas which ACG operates. Salary at time of offer is determined based on these and other factors as associated with the job and job level.  

The above statements describe the principal and essential functions, but not all functions that may be inherent in the job.  This job requires the ability to perform duties contained in the job description for this position, including, but not limited to, the above requirements.  Reasonable accommodations will be made for otherwise qualified applicants, as needed, to enable them to fulfill these requirements.

The Auto Club Group, and all its affiliated companies, is an equal opportunity employer.  All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender identity, sexual orientation, national origin, disability or protected veteran status.

Regular and reliable attendance is essential for the function of this job.

AAA The Auto Club Group is committed to providing a safe workplace. Every applicant offered employment within The Auto Club Group will be required to consent to a background and drug screen based on the requirements of the position.