Growth Marketing, Sr. Associate

At Acorns, our mission is to look after the financial best interests of the up-and-coming, beginning with the empowering, proud step of micro-investing. How do we accomplish our mission? Our values.

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  Help develop and execute a structured testing roadmap for new and emerging paid media channels, including programmatic display, Reddit, Snapchat, and other alternative platforms.

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  Own day-to-day campaign management across existing channels and new tests, including setup, trafficking, pacing, and ongoing optimization.

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  Use performance data and judgment to make in-channel optimizations, escalating broader strategic decisions to the Senior Paid Acquisition Manager as needed.

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  Partner with the Creative team to brief, test, and iterate on ad assets tailored to each platform and audience.

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  3+ years of experience in performance marketing, paid media, or growth marketing with a BS/BA; or equivalent work experience.

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  Hands-on experience with at least one paid media platform (e.g., Meta, Snapchat, Reddit, The Trade Desk, or similar).

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  Familiarity with mobile measurement platforms (e.g., Adjust, AppsFlyer) and an understanding of how attribution frameworks inform paid media decisions. Exposure to Marketing Mix Modeling (MMM) is a plus.

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  A data-driven mindset—you’re comfortable working with performance data and translating numbers into clear, actionable takeaways.

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  Strong organizational skills and attention to detail; you follow processes carefully, flag questions early, and aren’t afraid to modify your approach when the situation calls for it.

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  Clear written and verbal communication skills—you can summarize experiment results and share channel recommendations in a way that’s easy for stakeholders to act on.

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  Genuine curiosity about where digital advertising is heading and a hunger to explore channels competitors aren’t using yet.

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  A belief that your work is connected to something bigger—helping everyday people build financial security is core to what we do at Acorns, and we want teammates who are energized by that mission.

You are not expected to have experience with every platform listed. If you’re passionate about Acorns’ mission and eager to grow in performance marketing, we encourage you to apply.

• Identify incrementality and lift study opportunities, collaborate with the Analytics team to design the test structure, and own the launch and ongoing performance monitoring of each experiment.

• Track and report on key performance indicators for new and existing channel initiatives, translating data into clear summaries for internal stakeholders.

• Maintain organized records of test results, learnings, and optimization actions to build a shared knowledge base for the team.

• Support acquisition growth across our brand portfolio—Acorns and Acorns Early.

• Work collaboratively with Analytics, Creative, and other marketing teammates to execute experiments efficiently and surface actionable insights.

• Actively monitor the AdTech landscape—including gaming platforms (e.g., Roblox, Discord), community platforms, and emerging programmatic DSPs—and bring forward channel opportunities for the team to evaluate.

Acorns is a financial wellness app that helps everyday people and families save and invest money for the long term. Since 2014, Acorns has grown into a global company with multiple life-stage products serving the needs of kids, teens, adults, and parents. Named one of Time’s “World’s Best Brands of 2024,” Acorns has helped over 14 million people save & invest over $25 billion dollars, much of it from spare change and small amounts.

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