Senior Marketing Analytics Manager

The Senior Marketing Analytics Manager provides enterprise-level leadership and subject-matter expertise for ACS web analytics across digital channels, including ACS.org, Chemical & Engineering News (cen.acs.org), and subdomains and microsites such as ChemIDP and TeachChemistry. The role owns the design and ongoing evolution of scalable analytics and tagging solutions; establishes measurement, reporting, governance, and data-quality standards; and translates complex behavioral and performance data into actionable analyses and recommendations for business, content, marketing, product, and digital teams. The role also advances ACS capabilities in search analytics, including SEO, AEO, and GEO measurement.

The Communications Division promotes ACS as the go-to source of information about chemistry and partners across ACS to convey our mission and how we serve our workforce, members, customers, and broader audience. We inform and empower staff, membership, and the public by providing reliable scientific information and news about ACS. We position ACS as the trusted leader in the chemical sciences: telling its story, amplifying its impact, and building a global, inclusive scientific community. The Marketing Analytics Team, in the Sales & Marketing Department, is responsible for enabling analytics, reporting and insights generation in support of the DCM mission.

1. →Lead the development and operational delivery of web analytics and SEO capabilities to enable tracking and optimize site usage, content consumption, and user loyalty. Define, implement, govern, and maintain enterprise standards for web analytics reporting so data can be consistently reported, queried, filtered, and presented for decision-making.
2. →Advise Society leadership and business stakeholders on measurement strategy and develop dashboards, analyses, and recommendations that inform business and digital performance decisions.
3. →Recommend and help shape the strategic direction, growth, and evolution of the enterprise web analytics program, ensuring alignment with organizational priorities, global best practices, industry trends, and product changes.
4. →Create mechanisms to encourage and support web analytics literacy among staff. Develop and facilitate training for users of ACS analytics platforms and build a repository of web analytics training materials.
5. →Troubleshoot and support issues involving our web analytics and tagging implementations. Ensure all design decisions, implementation strategies are documented and available to all.
6. →Lead the day-to-day relationship with analytics vendor(s), including setting priorities, monitoring deliverables, addressing risks and issues, and advising on service and capability needs.
7. →Provide and manage access to analytics tools (e.g., Adobe Analytics/Customer Journey Analytics, Content Square, Clarity, Verint ForeSee, SEMRush) for ACS staff, consultants, and vendors, as needed.
8. →Maintain deep knowledge of the digital analytics field, trends, and product landscape. Evaluate the effectiveness, business value, and fit of analytics tools and practices, and recommend changes, enhancements, investments, or discontinuation.
9. →Participate in other projects as needed/assigned.

• Bachelor’s degree in Marketing, Business Analytics/Data Science, Computer Science, Engineering, or other technical discipline, or equivalent experience required.
• Candidate must have a minimum of 7 years of experience, and ideally more than one role/organization for a breadth of experience, for example reporting across multiple channels (e.g. Paid Media, Email, Search, Social Media, etc.).
• Candidate must demonstrate knowledge of and/or a proven record of success in implementation of and use of analytics projects that include Adobe Analytics/Customer Journey Analytics, Adobe Launch or Google Tag Manager, knowledge of best practices for web analytics systems, analysis and reporting tools, campaign tracking experience, experience with SEO analytics tools (e.g., SEMRush), and familiarity with enterprise content management systems.
• Demonstrated experience could include implementing and ensuring the adoption of new analytics systems, maintaining tools and systems and ensuring they're aligned with ongoing changes to strategy, operations, and logic, collaborating with business stakeholders to define requirements and design scalable analytics/metrics tracking systems, analyzing large data sets and providing ongoing strategic insights and assessments to inform health, performance, and site optimization priorities.
• Other necessary skills include the ability to lead work independently within a dynamic, cross-functional environment; influence stakeholders at multiple levels; exercise sound judgment in ambiguous situations; and communicate complex findings clearly through written, verbal, and presentation formats. Cultural and global awareness, experience leading enterprise analytics initiatives, and prior work within large, complex organizations are highly desirable.

This role is based in our Washington, DC or Columbus, OH office. ACS employees work a hybrid schedule, consisting of working onsite two days per work week, as decided by functional area. The balance of the week is open to working remotely, though employees are always welcome onsite each day if they choose.

A reasonable rate of compensation for this position is between $110,000 – $130,000 per year. 

ACS currently provides the following benefits for this position: paid vacation leave, paid sick leave, paid holidays, health insurance, flexible spending account or health care savings account, dental insurance, life insurance, vision insurance, retirement benefits, short- and long-term disability, and 4-week work from anywhere; each benefit is subject to the terms of the applicable program. Additional benefits may apply based on skills, experience, and location. 

Any actual offer of employment, reflecting the total compensation package and benefits, will be made in the sole discretion of ACS. ACS reserves the right to amend or modify its employment benefits and compensation structure at any time. 

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