Customer Marketing Lead

We are looking for a Customer Marketing Lead to join our dynamic Marketing team at Adobe! This role stands out as it drives the creation and delivery of flawless, coordinated marketing plans for a specific focus area. You'll work closely with the Sr. Director coordinating the broader program portfolio, bringing outstanding critical thinking, deep customer understanding, and world-class cross-functional leadership. You will operate independently while ensuring shared alignment at key landmarks. As a strategic partner to business and creative leaders, you will translate customer insights and business objectives into ambitious, customer-first marketing programs that deliver measurable impact.

• →Own and lead integration of Express product/offers into BP&C customer marketing audience strategy (e.g., a key product area, segment, lifecycle stage, or top initiative).
• →Translate business objectives and customer insights into actionable coordinated marketing plans and program delivery.
• →Develop coordinated briefs, strategic recommendations, and messaging frameworks for your priority area.
• →Partner with PMM, Product, Brand Studio, Media, Web, Analytics, and International teams to bring work to life.
• →Lead cross-functional execution across channels, creative development, and customer touchpoints.
• →Drive alignment and clarity on your priority with senior partners, advancing risks, trade-offs, and dependencies.
• →Measure performance, connect results to important metrics, and apply insights to future planning.
• →Mentor junior team members, helping develop strategic capability across the field.
• →Collaborate with the Director and Sr. Director on shared initiatives, contributing to strategic frameworks and long-range planning.

• 10–12+ years of experience in coordinated marketing, customer marketing, or lifecycle strategy.
• Proven ability to lead complex programs independently and deliver measurable results.
• Strong critical thinking, cross-functional influence, and executive-ready communication skills.
• Ability to synthesize customer insights, business objectives, and creative strategy into cohesive plans.
• Experience guiding creative and channel strategy across awareness, engagement, conversion, and retention.
• Recognized as a strong collaborator and strategic partner across multiple teams.

Adobe empowers everyone to create through innovative platforms and tools that unleash creativity, productivity and personalized customer experiences. Adobe’s industry-leading offerings including Adobe Acrobat Studio, Adobe Express, Adobe Firefly, Creative Cloud, Adobe Experience Platform, Adobe Experience Manager, and GenStudio enable people and businesses to turn ideas into impact, powered by AI and driven by human ingenuity.

Our 30,000+ employees worldwide are creating the future and raising the bar as we drive the next decade of growth. We’re on a mission to hire the very best and believe in creating a company culture where all employees are empowered to make an impact. At Adobe, we believe that great ideas can come from anywhere in the organization. The next big idea could be yours. 

At Adobe, we believe in creating a company culture where all employees are empowered to make an impact. Learn more about Adobe life, including our values and culture, focus on people, purpose and community, Adobe for All, comprehensive benefits programs, the stories we tell, the customers we serve, and how you can help us advance our mission of empowering everyone to create.

Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other protected characteristic. Learn more.

Adobe aims to make our Careers website and recruiting process accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email accommodations@adobe.com or call +1 408-536-3015. 

At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans.  Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).

In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.

State-Specific Notices:

Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances.

Colorado:

If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs.

Massachusetts:

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.