Director, Content Strategy & Insights

• Own operating strategy and governance. Set the standards and governance frameworks that Content Operations enforces day to day across every team producing Adobe content.
• Advise on workflow development: Partner with Content Operations to optimize workflow governance and SLAs.
• Build the external narrative: Define Adobe's content operating model for customers and industry audiences.
• Develop the insights framework: Establish measurement criteria and predictive models to identify operational bottlenecks.
• Lead cost modeling and supply chain economics: Evaluate cost per asset, throughput, time to market, AI tradeoffs and reporting.
• Build budget models: Demonstrate content spend and influence allocation decisions.
• Build capacity models and demand forecasts: Aid Content Operations in resource planning for in house and agency partners.
• Govern AI content: Define AI-generated content disclosure, audits and review processes.
• Lead the Content Strategy area: Integrate governance, strategy, and narrative tasks with measurement and economics.
• Collaborate with Content Operations and Agency Management: Provide vendor quality and commercial oversight using performance and cost data.

• 10+ years in content strategy, content operations, marketing analytics, or content supply chain roles, spanning both design and measurement.
• A track record building benchmark frameworks, cost models, and measurement infrastructure inside complex, matrixed organizations.
• Quantitative chops: comfortable building return on investment, budget, and capacity/demand models that hold up to executive scrutiny.
• Experience setting governance frameworks and operating standards at scale, including standards other teams are expected to follow.
• Leadership experience managing strategy and analyst focused team while driving accountability across functional leads without direct authority.
• A strong point of view on AI governance and risk management.
• Outstanding collaborator management skills: ability to connect operations, agency management, and leadership narrative

Adobe empowers everyone to create through innovative platforms and tools that unleash creativity, productivity and personalized customer experiences. Adobe’s industry-leading offerings including Adobe Acrobat Studio, Adobe Express, Adobe Firefly, Creative Cloud, Adobe Experience Platform, Adobe Experience Manager, and GenStudio enable people and businesses to turn ideas into impact, powered by AI and driven by human ingenuity.

Our 30,000+ employees worldwide are creating the future and raising the bar as we drive the next decade of growth. We’re on a mission to hire the very best and believe in creating a company culture where all employees are empowered to make an impact. At Adobe, we believe that great ideas can come from anywhere in the organization. The next big idea could be yours. 

At Adobe, we believe in creating a company culture where all employees are empowered to make an impact. Learn more about Adobe life, including our values and culture, focus on people, purpose and community, Adobe for All, comprehensive benefits programs, the stories we tell, the customers we serve, and how you can help us advance our mission of empowering everyone to create.

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At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans.  Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).

In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.

State-Specific Notices:

Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances.

Colorado:

If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs.

Massachusetts:

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.