Director of Product Marketing, Growth & Platforms

Adobe is changing the world through digital experiences. We give everyone—from emerging artists to global brands—everything they need to build and deliver outstanding digital experiences. We are on a mission to hire the very best and are committed to developing outstanding employee experiences where everyone is respected and has access to equal opportunity.

We are seeking a Director of Product Marketing, Growth & Platforms to drive user and revenue expansion for Adobe's Creator portfolio. In this role, you will coordinate the growth strategy for Firefly, Photoshop, Lightroom, and Premiere across both web and mobile platforms.

You will be responsible for shaping the expansion approach for this ecosystem and lead a cross functional team passionate about driving impact across two key areas:

• Cross-Application Growth: Scale our products within Adobe’s creative ecosystem by integrating workflows and optimizing acquisition funnels across internal and external touchpoints.
• Portfolio Lifecycle Management (LCM): Develop our LCM system and omnichannel methods (email, push, in-app messaging, SMS or comparable experience) aimed at improving user engagement and retention.

Drive Cross-Application Growth Strategies

• →Workflow Integration: Build cross-application workflows and incorporate Firefly's Generative AI tools into Photoshop, Lightroom, and Premiere.
• →Journey Optimization: Manage end-to-end user journeys.
• →Scale branded entry points across the product ecosystem. Support the development of a cross-app platform. Build viral loops and develop our trends and sharing roadmap to drive organic growth.
• →External Partnerships: Build strategic partnerships to define new entry points and workflows (e.g., LLM providers, hardware, and software partners).

Architect Portfolio Lifecycle Oversight (LCM)

• →Omnichannel Activation: Manage LCM channels across the Creator portfolio, including push, in-app, email, SMS, App Store Optimization (ASO), and Google Play.
• →Evergreen Engagement: Direct the evergreen LCM strategy with Outbound Product Marketing to sustain user engagement between major product releases.
• →Infrastructure Acceleration: Partner with Product and Engineering to advance infrastructure.
• →Platform modernization: Explore new ways to bring to bear Gen AI technologies to engage users and drive operational excellence.

Orchestrate Cross-Functional Execution & Growth Operations

• →Growth Operations: Lead high-velocity multivariate testing frameworks to optimize acquisition funnels, monetization models, and user flows.
• →Product-Led Growth (PLG): Operationalize PLG loops - such as sharing, referrals, and asset remixing to improve user acquisition.
• →Executive Alignment: Align Engineering, Build, Product, and Marketing around unified growth objectives. Translate growth analytics into clear executive reporting.

• Growth Leadership: 12+ years of leadership experience in growth marketing, product marketing, or product management. A proven record of scaling products to mass-market adoption within a multi-product ecosystem.
• Mobile & Web Expertise: Deep experience driving user acquisition, retention, and monetization strategies for applications.
• Lifecycle & Ecosystem Experience: Proficiency in managing complex LCM channels and growth loops. Hands-on experience with enterprise marketing automation infrastructure (e.g., Adobe Journey Optimizer) is highly preferred.
• Quantitative Rigor: Strong analytical skills. Demonstrated capability in cohort analysis, funnel optimization, user profiling, and A/B/multivariate experiment development.
• Technical & Creative Proficiency: Ability to translate GenAI capabilities (e.g., LLMs, diffusion models) into intuitive value propositions for creative professionals in building, video, and imaging.
• Cross-Functional Leadership: Proven ability to influence executive collaborators, product managers, and engineering teams in a matrixed organization.

Adobe empowers everyone to create through innovative platforms and tools that unleash creativity, productivity and personalized customer experiences. Adobe’s industry-leading offerings including Adobe Acrobat Studio, Adobe Express, Adobe Firefly, Creative Cloud, Adobe Experience Platform, Adobe Experience Manager, and GenStudio enable people and businesses to turn ideas into impact, powered by AI and driven by human ingenuity.

Our 30,000+ employees worldwide are creating the future and raising the bar as we drive the next decade of growth. We’re on a mission to hire the very best and believe in creating a company culture where all employees are empowered to make an impact. At Adobe, we believe that great ideas can come from anywhere in the organization. The next big idea could be yours. 

At Adobe, we believe in creating a company culture where all employees are empowered to make an impact. Learn more about Adobe life, including our values and culture, focus on people, purpose and community, Adobe for All, comprehensive benefits programs, the stories we tell, the customers we serve, and how you can help us advance our mission of empowering everyone to create.

Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other protected characteristic. Learn more.

Adobe aims to make our Careers website and recruiting process accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email accommodations@adobe.com or call +1 408-536-3015. 

At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans.  Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).

In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.

State-Specific Notices:

Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances.

Colorado:

If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs.

Massachusetts:

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.