PLG Strategy Lead

Adobe is looking for a leader to analyze, structure, and continuously improve our Product-Led Growth (PLG) workstreams — aligning them with Adobe's operating model while protecting the speed, autonomy, and data-driven decision culture that make PLG effective.
 

In this role, you will define strategy, establish cross-functional alignment, and build the metrics, reporting, and governance frameworks required to accelerate product-led business growth. You'll work across Product, Engineering, Marketing, Sales, Operations, and Customer Success to ensure a unified, scalable, and high-impact PLG motion that supports Adobe's growth ambitions and improves the value of PLG.

Required Qualifications

• Experience in PLG, growth strategy, or product strategy leadership roles.

• Strong experience in cross-functional leadership across product, marketing, engineering, and GTM.

• Deep understanding of PLG mechanics, experimentation models, and data-driven growth loops (activation, retention, expansion).

• Proven track record of leading integration efforts or operating model transformations in complex, multi-product organizations.

• Ability to synthesize complex cross-org inputs into clear strategic recommendations.

• Strong communication skills, with experience influencing SVP/EVP-level leaders.

Preferred Qualifications

• Experience in SEO, marketing technologies, or multi-modal growth engines.

• Knowledge of enterprise-grade operations models, compliance environments, and SLG–PLG hybrid motions.

• Familiarity with Adobe's ecosystem and organizational model.

Success Criteria (First 12 Months)

• A fully defined PLG operating model adopted across Adobe.

• A unified set of metrics, reporting frameworks, and dashboards in place.

• Clear, repeatable cross-functional workflows reducing integration friction across product, engineering, GTM, and customer-facing teams.

• Demonstrated acceleration in activation, engagement, or expansion driven by improved PLG alignment.

• Establishment of a trusted cross-company cadence (QBRs, VOC loops, GTM alignment) with all major stakeholders.

Adobe empowers everyone to create through innovative platforms and tools that unleash creativity, productivity and personalized customer experiences. Adobe’s industry-leading offerings including Adobe Acrobat Studio, Adobe Express, Adobe Firefly, Creative Cloud, Adobe Experience Platform, Adobe Experience Manager, and GenStudio enable people and businesses to turn ideas into impact, powered by AI and driven by human ingenuity.

Our 30,000+ employees worldwide are creating the future and raising the bar as we drive the next decade of growth. We’re on a mission to hire the very best and believe in creating a company culture where all employees are empowered to make an impact. At Adobe, we believe that great ideas can come from anywhere in the organization. The next big idea could be yours. 

At Adobe, we believe in creating a company culture where all employees are empowered to make an impact. Learn more about Adobe life, including our values and culture, focus on people, purpose and community, Adobe for All, comprehensive benefits programs, the stories we tell, the customers we serve, and how you can help us advance our mission of empowering everyone to create.

Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other protected characteristic. Learn more.

Adobe aims to make our Careers website and recruiting process accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email accommodations@adobe.com or call +1 408-536-3015. 

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