Senior Director, Digital Growth and Commerce

ADP is hiring a Senior Director, Digital Growth and Commerce.

• Are you a B2B growth leader who has owned customer acquisition and bookings outcomes while successfully building new digital growth motions from the ground up?
• Do you have experience building digital buying experiences that enable customers to research, purchase, and onboard solutions online?
• Are you looking to join a dynamic, inclusive team environment with a culture of collaboration and belonging? 

Well, this may be the role for you.

As Senior Director, Digital Growth and Commerce, you will own the growth of ADP's new digital-first growth engine for small businesses alongside the launch of our next-generation AI-native product. You will own the growth of this business from audience to activated customer.

In this role, you will bring together marketing, digital experience, technology, sales, and business teams around one objective: build a scalable, repeatable way to acquire customers digitally and achieve our growth goals. This is an end-to-end growth leadership role with accountability for the full customer acquisition funnel, from initial engagement through purchase and activation, and the performance of the system around it.

We strive for all actions to be informed by our Values-Driven Leadership Model, including Executing Every Day, Building Trust & Belonging, Growing Our People, Acting Decisively, Championing Change, and Fostering Collaboration.

Like what you see? Apply now!

Learn more about ADP at jobs.adp.com

What you’ll do:

Here’s what you can expect on a typical day:

Own the Digital Growth Engine

• Own the full customer acquisition funnel from demand creation through purchase and activation.
• Be accountable for customer growth, conversion, revenue contribution, and acquisition economics.
• Translate business and sales goals into an integrated digital growth strategy and operating roadmap.

Drive Acquisition & Conversion

• Translate growth and sales targets into audience, channel, investment, and acquisition strategies designed to deliver customer and revenue goals.
• Work closely with channel leaders to develop strategy across paid search, paid social, SEO/GEO, programmatic, affiliates, mobile acquisition, and other growth channels.
• Connect media, creative, messaging, and offers to ensure a consistent path from demand creation through digital engagement.
• Continuously optimize channel mix, audiences, investment, and acquisition performance to efficiently scale what works.

Orchestrate the End-to-End Customer Journey

• Own the end-to-end digital customer journey from discovery and evaluation through purchase, onboarding, and activation, identifying and removing friction at every stage.
• Design how digital and human interactions work together, connecting self-service and sales-assisted journeys so customers can move seamlessly between channels without restarting their experience.
• Partner across Digital Experience, Content & Creative, Social, MarTech, and Technology to deliver a connected, consumer-grade experience.
• Drive alignment across Small Business Services, Sales, Sales Operations, Product, Finance, and other key business partners around priorities, trade-offs, and outcomes.

Measure, Learn & Scale

• Establish the measurement framework across acquisition, conversion, activation, CAC, and payback.
• Use attribution, experimentation, and marketing analytics to identify opportunities and guide investment.
• Create a continuous test-learn-scale operating model that improves performance over time.

Experience.  You have 10+ years of experience in B2B digital growth, digital commerce, product-led growth, performance marketing, or direct acquisition, with meaningful leadership responsibility.

TO SUCCEED IN THIS ROLE:

• Experience building a 0-to-1 digital growth motion from the ground up.
• Proven track record owning a commercial or growth number, such as bookings, customer acquisition, or similar growth outcomes, and scaling customer acquisition against revenue goals.
• Experience building digital buying and onboarding experiences that connect digital self-service and B2B sales-assisted motions to optimize the end-to-end customer journey.
• Deep expertise across SEO/GEO, paid search, paid social, programmatic, affiliates, mobile acquisition, attribution, experimentation, conversion optimization, and marketing analytics.
• Experience with key marketing and sales platforms, including Salesforce Marketing Cloud, Salesforce CRM, Google Analytics, and ContentSquare.
• Proven ability to lead complex, cross-functional initiatives and drive accountability across Marketing, Product, Sales, Technology, and Analytics in a matrixed environment.
• You will have a Bachelor’s degree or equivalent.

For additional comfortability in the role:

• Experience in SMB, SaaS, fintech, payroll/HCM, recurring revenue, or AI-enabled customer experience environments.
• MBA

YOU'LL LOVE WORKING HERE BECAUSE YOU CAN:

• Have courageous team collaboration. Courage comes from how associates are willing to have difficult conversations, speak up, be owners, and challenge one another's ideas to find the best solution.
• Deliver at epic scale. We deliver real user outcomes using strong judgment and good instincts. We're obsessed with the art of achieving simplicity with a focus on client happiness and productivity.
• Be surrounded by curious learners. We align ourselves with other smart people in an environment where we grow and elevate one another to the next level. We encourage our associates to listen, stay agile, and learn from mistakes.
• Act like an owner & doer. Mission-driven and committed to leading change, you will be encouraged to take on any challenge and solve complex problems. No tasks are beneath or too great for us. We are hands-on and willing to master our craft.
• Give back to others. Always do the right thing for our clients and our community and humbly give back to the community where we live and work. Support our associates in times of need through ADP's Philanthropic Foundation.
• Join a company committed to equality and equity. Our goal is to impact lasting change through our actions.

What are you waiting for? Apply today!

Find out why people come to ADP and why they stay: https://youtu.be/ODb8lxBrxrY

(ADA version: https://youtu.be/IQjUCA8SOoA )

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