Product Marketing Manager (m/f/d)

In the role of a Product Marketing Manager you will

• Drive product definition from a market perspective, translating customer requirements and application challenges into differentiated SiConic platform solutions
• Shape the SiConic platform strategy by combining customer insight, market trends, and business impact (including ROI considerations)
• Provide structured input to Product Management for roadmap and feature prioritization based on market and application requirements
• Define and communicate competitive positioning and value propositions for SiConic solutions
• Represent Product Marketing in cross-functional development teams, ensuring alignment between market needs and product implementation, compelling business case and pricing, lead customer validation
• Develop introduction strategies for new solutions in close alignment with Sales and Business Development
• Consult senior management on market trends, customer validation strategies, and new application opportunities
• Establish and manage strategic ecosystem partnerships to enable differentiated end-to-end solutions

Must Qualifications:

• University degree in Electrical Engineering, Computer Science (or equivalent)
• Several years of experience in silicon validation or test and/or years of experience in Marketing / Product Management (or equivalent)
• Profound understanding of electronic solutions (HW/SW) and their development processes and tools
• Proven customer experience – breaking into new market segments and user groups
• Attitude to win – oftentimes requiring hands on problem solving
• Structured approach to problem analysis and problem solving
• Excellent interpersonal skills to work in cross-functional and global environment
• Strong communication and presentation skills. Ability to discuss technical and business solutions directly with industry leaders.
• Fluent English skills combined with an interest in travel (approx. 20%) in order to maintain relationship with customers and other Advantest sites in Asia, U.S. and Europe.
  
  

Preferred Qualifications:

• Relevant experience in Semiconductor business
• Experience with Semiconductor, EDA, Design, Design Verification, Silicon Validation, Test and Measurement, or Semiconductor Manufacturing flow
• Experience in strategic planning
• Leadership in cross functional teams
• Fluent German language skills