Head of Growth (E-Commerce & Performance Marketing)

United States·New Yorkexecutive

MarketingGrowth Manager

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Quick Summary

Key Responsibilities

Meta (Facebook & Instagram) Google Ads TikTok Ads Amazon Advertising Improve key performance metrics including ROAS, CAC, customer acquisition efficiency, and revenue growth.

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MarketingGrowth Manager

Job Title: Head of Growth (E-Commerce & Performance Marketing)
Pay: $150,000 - $170,000 + 0.5% - 1% Equity
Shift: N/A
Location: New York, NY
Schedule: Full time, Permanent Role
Visa Sponsorship: Not Available
Relocation Assistance: Not Available

Job Overview

About the Role

seeking an experienced and ambitious Head of Growth to lead the next stage of our expansion. This is a high-impact leadership role responsible for developing and executing the company’s full-funnel growth strategy across direct-to-consumer (DTC) and wholesale channels.
This position goes beyond campaign execution—you will architect the growth playbook, build scalable acquisition and retention systems, lead growth initiatives across multiple channels, and own key performance metrics that drive revenue. The ideal candidate has successfully scaled consumer brands, understands both performance marketing and lifecycle marketing, and thrives in fast-paced, high-growth environments.
As a key member of the leadership team, you will directly influence the future trajectory of a sustainability-focused brand while helping shape the company's long-term growth strategy.
Key Responsibilities
Growth Strategy & Revenue Expansion
Define and execute a comprehensive full-funnel growth strategy covering acquisition, activation, retention, and monetization.
Drive accelerated growth across Earth Brands’ DTC and B2B distribution channels.
Develop scalable customer acquisition strategies that generate sustainable revenue growth.
Performance Marketing
Own and optimize customer acquisition across paid channels including:
Meta (Facebook & Instagram)
Google Ads
TikTok Ads
Amazon Advertising
Improve key performance metrics including ROAS, CAC, customer acquisition efficiency, and revenue growth.
Identify and scale new customer acquisition opportunities through partnerships and strategic collaborations.
Lifecycle Marketing & Retention
Build and optimize lifecycle marketing programs across email and SMS.
Develop referral programs, ambassador programs, customer segmentation strategies, and retention initiatives.
Create upsell, cross-sell, and customer loyalty programs that maximize lifetime value (LTV).
Analytics & Experimentation
Establish growth reporting frameworks, dashboards, and KPI tracking systems.
Monitor and optimize:
Customer Acquisition Cost (CAC)
Lifetime Value (LTV)
Payback Period
Retention Metrics
Revenue Growth
Lead testing and experimentation efforts through A/B testing and data-driven decision making.
Cross-Functional Leadership
Partner with Product, Brand, Operations, and Technology teams to ensure growth initiatives scale effectively.
Collaborate with Design and Engineering teams to optimize:
Landing Pages
Conversion Funnels
Checkout Experiences
Event and Venue Integrations
Ensure growth initiatives align with operational capabilities and supply chain requirements.
Team Leadership
Build, mentor, and manage a high-performing growth team.
Establish ambitious goals and performance metrics.
Foster a culture of innovation, accountability, experimentation, and continuous improvement.
Required Qualifications
Proven success leading growth initiatives for a consumer, DTC, or e-commerce brand generating at least $5M+ in annual revenue.
Demonstrated experience scaling brands from approximately $5M to $50M+ in annual revenue.
Extensive hands-on experience managing paid media channels including:
Meta
Google
TikTok
Amazon
Strong expertise in lifecycle marketing platforms such as:
Klaviyo
GA4
Similar marketing automation and analytics tools
Deep understanding of performance marketing, attribution, customer acquisition, retention, and growth analytics.
Experience building dashboards, reporting frameworks, and experimentation programs.
Exceptional analytical, leadership, communication, and problem-solving skills.
Preferred Qualifications
Based in or willing to work on-site in New York City.
Experience working with sustainable, mission-driven, consumer-focused brands.
Prior leadership experience managing high-performing growth teams.
Strong understanding of both brand-building and performance-driven marketing strategies.
Ideal Candidate Profile
You are a hands-on growth leader who combines strategic vision with execution excellence. You have successfully scaled consumer brands through a combination of paid media, lifecycle marketing, partnerships, and data-driven experimentation.
You are equally comfortable:
Optimizing Meta and Google campaigns
Analyzing ROAS, CAC, and LTV metrics
Building retention systems and lifecycle programs
Collaborating with creative teams to develop high-converting brand messaging
Candidates with experience at leading DTC brands such as Glossier, Athletic Greens, Our Place, Oura, Liquid Death, or similar high-growth consumer brands are strongly encouraged to apply.