Digital Marketing & Media Specialist

AFL manufactures industry-leading fiber optic cable, connectivity and accessories and provides engineering and installation services for some of the largest telecom customers in the world. Our company was founded in 1984 with a single fiber optic cable and today, we manufacture thousands of products, generate an excess of $4B in revenue, and employ approximately 12,000 associates worldwide. At AFL, we recognize that our employees are our greatest asset. We hire and train each individual, investing in them to ensure success in their careers. With a commitment to professional development and growth, let us connect you to your next career opportunity. 

• →Independently design, build, test, execute and optimize email campaigns, automated workflows and multi-step nurture programs.
• →Manage paid digital campaigns across Google Ads, LinkedIn Campaign Manager, DemandScience and other platforms, including targeting, campaign setup, budget pacing, testing, optimization and performance analysis.
• →Develop and optimize landing pages, forms, audience segments and other digital conversion experiences.
• →Identify and implement SEO, AEO and GEO opportunities to improve AFL’s visibility across traditional search, answer engines and generative AI platforms.
• →Analyze digital campaign performance and proactively recommend and implement optimization opportunities.
• →Implement audience segmentation, lead scoring, nurture and routing requirements in support of AFL’s lead-management framework.
• →Manage assigned marketing technology platforms, including utilization, configuration, documentation and vendor coordination.
• →Identify opportunities to improve platform adoption, effectiveness and utilization.
• →Maintain platform governance, data quality, naming conventions, tags, templates and documentation.
• →Troubleshoot routine platform, automation, data-flow and integration issues and coordinate resolution with appropriate partners.
• →Partner with Integrated Marketing, Social Media, Web/Interactive, Marketing Operations and other stakeholders to recommend effective digital approaches.
• →Stay current on evolving digital marketing technologies, advertising platforms, search behavior and AI-driven discovery.

• Bachelor’s degree in Marketing, Communications, Business, Analytics or related field, or the equivalent combination of education and relevant experience
• Typically 3–5 years of progressive digital marketing experience.
• Demonstrated hands-on experience with marketing automation, paid digital media, analytics and digital campaign execution.
• Experience independently managing and optimizing paid digital campaigns.
• Working knowledge of SEO and emerging AEO/GEO practices.
• Demonstrated ability to analyze performance and translate data into optimization decisions.

• Hands-on experience with enterprise marketing automation platforms; Adobe Marketo Engage strongly preferred.
• Demonstrated experience managing campaigns in Google Ads and LinkedIn Campaign Manager.
• Experience with ABM, intent or account-based advertising platforms such as DemandScience.
• Experience with SEO and search visibility platforms such as SEMrush, BrightEdge or comparable platforms.
• Experience using Google Analytics 4 (GA4) to evaluate digital and campaign performance.
• Working knowledge of Salesforce and marketing-to-sales lead flow.
• Experience working with CMS platforms such as Sitecore preferred.
• Familiarity with reporting and visualization tools such as Power BI preferred.

• Ability to independently manage digital programs from setup through measurement and optimization.
• Ability to analyze performance data and translate findings into actionable recommendations.
• Ability to manage digital advertising budgets and optimize investments against established objectives.
• Ability to work effectively with cross-functional teams, vendors and technology partners.
• Ability to troubleshoot routine marketing technology, campaign and integration issues.
• Ability to manage multiple platforms, programs and priorities simultaneously.
• Ability to maintain strong governance and quality standards across digital platforms.

• Data-driven and naturally curious about performance and audience behavior.
• Proactive and comfortable independently identifying opportunities and solutions.
• Detail-oriented while able to understand broader campaign and business objectives.
• Strong problem solver with a continuous-improvement mindset.
• Collaborative and effective working across technical, creative and business teams.
• Adaptable and comfortable working in a rapidly changing digital environment.
• Demonstrates sound judgment and ownership of assigned programs and platforms.