Category Growth Manager, Women's Hormones

AgelessRx is a first-of-its-kind, longevity-focused telehealth platform with an e-commerce component. Our mission is to collectively give people millions of extra healthy years, so everyone can enjoy more of what they love in a world where people are empowered to live as long as they want. We believe aging should no longer be treated as a dreadful inevitability, but instead, as a puzzle that can be solved, a fight that can be fought – just as a disease with a cure. Through our free-to-use platform, we offer trusted, data-driven longevity solutions and scientifically backed prescription therapies to help safely lower the risk of age-related diseases. 

• Own the strategy and growth of Women’s Hormones, including clear goals, priorities, performance metrics, and growth plans.
• Develop a category strategy informed by market opportunity, customer needs, competitive dynamics, clinical considerations, and AgelessRx's broader business strategy.
• Build a deep understanding of category performance and economics, including revenue, conversion, activation, CAC, LTV, retention, margin, payback, and ROI.
• Identify the biggest opportunities and constraints to growth and translate them into clear priorities and recommendations.
• Evaluate opportunities across pricing, packaging, offers, bundling, positioning, customer segments, and the broader category business model.
• Build business cases and make recommendations about where AgelessRx should invest, test, expand, or change direction.

• Become the internal expert on the category, customer, and competitive landscape.
• Build an ongoing customer feedback loop through interviews, user testing, surveys, behavioral data, Customer Experience insights, and other qualitative and quantitative research.
• Develop a deep understanding of what customers need, how they make decisions, why they choose AgelessRx or a competitor, and where their experience falls short.
• Continuously evaluate competitors, including their positioning, products, pricing, customer experience, strengths, weaknesses, and emerging strategies.
• Identify unmet customer needs and market gaps that can become differentiated AgelessRx offerings.
• Translate customer and market insights into actionable recommendations for Marketing, Product, Clinical, and Operations.

• Own the category experience across the customer journey - from initial discovery and education through conversion, onboarding, treatment, engagement, and retention.
• Identify friction points and opportunities to improve both customer value and business performance.
• Develop hypotheses about what AgelessRx should build, change, test, or stop doing.
• Partner with Product, Engineering, Clinical, and Operations to translate customer and market needs into product and service improvements.
• Help prioritize category-specific features and capabilities based on customer and commercial impact.
• Identify opportunities to expand the category through new treatments, services, bundles, cross-sell opportunities, and adjacent offerings.
• Ensure the category delivers a compelling and differentiated experience rather than simply replicating what already exists in the market.

• Own the go-to-market strategy for new category offerings.
• Define target audiences, positioning, value propositions, messaging, launch priorities, channel opportunities, and success metrics.
• Partner with Growth, Brand, Lifecycle, Content, Creative, Product, Clinical, and Compliance teams to bring category strategies to market.
• Develop and prioritize experiments across acquisition, landing pages, onboarding, conversion, pricing, offers, messaging, lifecycle, retention, and re-engagement.
• Analyze performance quickly, understand what is driving results, and translate learnings into the next round of decisions and experiments.
• Identify new channels, partnerships, community opportunities, and other ways to efficiently reach and engage target customers.
• Ensure growth is sustainable and economically sound rather than focused solely on top-line acquisition.

• 7+ years of experience across category management, growth, product marketing, general management, business strategy, consumer product, or a related commercially focused role.
• Experience owning meaningful growth or commercial outcomes for a digital product, consumer health business, telehealth service, subscription business, marketplace, or category-level business line.
• Demonstrated ability to understand a market and translate customer, competitive, and performance insights into business strategy and execution.
• Strong commercial and analytical skills, with experience working with metrics such as revenue, conversion, CAC, LTV, retention, activation, margin, payback, and ROI.
• Experience building, launching, or scaling products, services, categories, or business lines in an ambiguous or rapidly changing environment.
• Strong customer research instincts and comfort directly interviewing customers, evaluating customer behavior, and translating insights into action.
• Experience with positioning, value propositions, pricing, packaging, offers, go-to-market strategy, or new product/service launches.
• Comfort operating in a regulated environment where growth must be balanced with clinical accuracy, privacy, compliance, patient trust, and responsible communication.
• Strong Excel or Google Sheets skills; familiarity with GA4, Looker, SQL, CRM/lifecycle platforms, or product analytics tools is a plus.
• Experience in telehealth, digital health, consumer health, women's health, or another regulated consumer category is strongly preferred; genuine curiosity about longevity, preventative health, and the future of healthcare.