Marketing & Advertising Manager

The Marketing & Advertising Manager will lead the development and execution of all marketing, branding, and digital initiatives for Fluid Cooling Systems and Velocity Pump & Controls. This role is responsible for driving lead generation, strengthening brand presence, supporting sales growth, and managing digital platforms—including website updates and eCommerce development.

This is a hands-on role requiring both strategic thinking and day-to-day execution, particularly in industrial and B2B markets.

• Develop and execute annual marketing plans aligned with company growth goals

• Identify target markets (industrial, HVAC, OEM, distribution) and tailor messaging accordingly

• Support sales initiatives with campaigns that drive qualified leads and specifications

• Track and report on campaign performance, ROI, and KPIs

• Manage and continuously update company websites for both FCS and VPC

• Improve SEO performance and search rankings for key products and services

• Optimize user experience, content, and conversion paths

• Coordinate with internal teams to keep technical content accurate and up to date

• Develop and manage eCommerce platforms for Velocity Pump & Controls product lines

• Build and maintain online catalogs (pumps, parts, lubrication, etc.)

• Integrate pricing, inventory, and customer experience tools

• Identify opportunities to grow online sales channels and streamline purchasing

• Create brochures, case studies, product literature, and technical sell sheets

• Develop content highlighting company capabilities (pump systems, heat transfer, filtration, controls, etc.)

• Maintain consistent branding across both companies

• Support trade shows, presentations, and customer-facing materials

• Manage LinkedIn and other relevant platforms with a focus on B2B engagement

• Develop targeted advertising campaigns (Google Ads, LinkedIn Ads, etc.)

• Promote projects, case studies, and company milestones

• Build brand awareness in key industries (automotive, steel, data centers, HVAC)

• Work closely with sales teams to develop tools that help close business

• Assist in proposal presentation materials and customer-facing content

• Help position FCS and VPC as engineering-driven solution providers

• Support OEM and distributor partnership growth initiatives

• Monitor website traffic, campaign performance, and lead generation metrics

• Provide regular reports and recommendations for improvement

• Use data to refine marketing strategies and increase effectiveness

• Bachelor’s degree in Marketing, Business, or related field

• 3–7+ years of experience in marketing, preferably in industrial, manufacturing, or B2B environments

• Experience managing and updating websites (WordPress, Shopify, or similar platforms)

• Strong understanding of digital marketing, SEO, and online advertising

• Experience developing or managing eCommerce platforms

• Excellent communication and organizational skills

• Experience in industrial equipment, pumps, HVAC, or engineered systems

• Familiarity with CAD-based or technical product environments

• Basic graphic design or video editing capabilities

• Self-starter who can operate independently and execute ideas

• Comfortable working in a fast-paced, growing company

• Able to translate technical concepts into clear marketing messages

• Results-driven with a focus on measurable impact

• Strong collaboration with sales, engineering, and leadership teams

• Increased qualified leads and stronger sales pipeline

• Professional, up-to-date websites that clearly communicate capabilities

• Launch of functional eCommerce platform for VPC

• Improved brand recognition in target industries

• High-quality marketing materials that support closing business