Content Marketing Specialist

Agora is the global leader in real-time engagement, providing developers with simple, flexible, and powerful APIs to embed real-time conversational AI, voice, video, interactive live streaming, and chat into their applications and IoT devices. Headquartered in Santa Clara, CA, Agora is trusted by over 1,700 leading organizations across the globe to power best-in-class real-time experiences from social media and live shopping to education and telehealth.

·       Help develop and lead the global content marketing strategy to build brand awareness, engage target audiences, and generate demand

·       Create, edit, and optimize a wide range of content, including blogs, white papers, case studies, emails, landing pages, and social media assets 

·       Translate complex technical concepts into clear, engaging narratives for diverse audiences 

·       Leverage AI tools (e.g., ChatGPT, Perplexity, Jasper, Copy.ai, Grammarly, Surfer SEO, etc.) to accelerate content production while ensuring originality, creativity, and high quality 

·       Collaborate cross-functionally with product, design, and sales teams to align content with business goals 

·       Influence SEO/GEO (Generative Engine Optimization) strategy: perform keyword research, optimize content for search and generative engines, and track content performance 

·       Manage editorial calendars, enforce brand tone/voice, and ensure consistency across all channels 

·       Measure and report on content performance, providing insights and recommendations for continuous improvement 

·       Bachelor’s degree (or higher) in English, Communications, Journalism, or related field 

·       5+ years of experience in content marketing, specifically for a US-based B2B Saas/PaaS vendor in:  

·       Conversational AI 

·       Real-time communications (RTC) platforms 

·       Developer tools and platforms 

·       API-first products  

·       Cloud infrastructure & platforms  

·       Data & integration platforms  

·       ML/AI platforms and infra 

·       Proven track record of producing high-quality content for global audiences. Candidate must provide a portfolio of content upon application. 

·       Demonstrated expertise in using AI tools to ideate, draft, edit, and optimize content 

·       Strong understanding of SEO, digital marketing channels, and analytics tools (Google Analytics, SEMrush, Ahrefs, etc.) 

·       Ability to maintain a working schedule that provides at least 3–4 hours of overlap with the US Pacific Time (PT) business day for synchronous collaboration 

·       Exceptional native-level written and verbal English communication skills 

·       Ability to distill complex technical topics into accessible, engaging content 

·       Experience managing contributors (in-house or freelance) and collaborating with cross-functional teams 

·       Experience writing for a leading Conversational AI or RTC vendor 

·       Familiarity with marketing automation and CRM platforms (HubSpot, Marketo, Salesforce) 

·       Strong project management skills and ability to meet deadlines in a fast-paced environment