Consumer Insights Researcher

United States·Waitsfieldmid

OtherInsights

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Quick Summary

Key Responsibilities

Develop, program, and analyze qualitative and quantitative studies (e.g. surveys, focus groups, concept tests, and other ad hoc research initiatives) to understand consumer attitudes, motivations,

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OtherInsights

What We Offer

~1 min read

The Consumer Insights Researcher is a full-time, salaried role reporting to the Consumer Insights Manager. The position supports data-driven decision making at Cabot Creamery by conducting consumer research and analyzing market, shopper, and consumer data to understand behaviors, preferences, and emerging trends. You will collect, synthesize, and communicate insights that help identify consumer needs, evaluate innovation opportunities, and strengthen brand performance. You will also leverage syndicated and panel data sources to monitor business performance, identify growth opportunities, and support segmentation efforts. This role partners closely with Marketing, Sales, Product Development, and external research partners, requiring a strong collaboration, curiosity, and ability to manage multiple projects simultaneously.

Reports to: Consumer Insights Manger

Salary range: $58-70k

This position requires three in-person days per week in our Waitsfield, VT office – Tuesdays through Thursdays. On Mondays and Fridays, employees are welcome to work remotely.

Responsibilities

~1 min read

→Develop, program, and analyze qualitative and quantitative studies (e.g. surveys, focus groups, concept tests, and other ad hoc research initiatives) to understand consumer attitudes, motivations, and behaviors
→Analyze syndicated, panel, and retail point-of-sale data, to identify market trends, evaluate competitive performance, and support innovation efforts
→Transform data and research findings into clear, compelling, and actionable recommendations that address key business questions and inform strategic decision making
→Partner with Marketing, Sales, Product Development, and external research vendors to identify business needs, develop research approaches, and deliver timely insights
→Utilize emerging AI tools responsibly and appropriately to enhance research efficiency, while maintaining analytical rigor and data integrity, and adhering to company policies

Experience in consumer insights, survey research, market research, or related field
Experience designing and programming surveys using platforms such as Qualtrics or similar research tools
Strong analytical skills with the ability to interpret quantitative data. Experience applying statistical techniques, such as significance testing and regression, is preferred. Experience with qualitative data analysis is a plus.
Proficiency in Excel and PowerPoint are required
Demonstrated ability to translate complex data into clear, compelling narratives with actionable recommendations
Strong organizational and project management skills with the ability to prioritize and manage multiple initiatives simultaneously
Curiosity and a passion for understanding consumer behavior. Successful candidates enjoy asking questions, exploring data, and uncovering meaningful insights that drive business decisions.
Strong communication skills and ability to work with cross functional teams

Nice to Have

~2 min read

Experience working with syndicated data sources, shopper panel, or retail point-of-sale data, such as Circana, Nielsen, Scintilla, or Numerator
Experience conducting concept testing, product development research, or brand health tracking studies
Experience supporting consumer packaged goods (CPG), food and beverage, dairy, or related industries
Familiarity with data visualization and analytics tools, such as Tableau, Power BI, R, or similar platforms
Understanding of consumer behavior, segmentation, and shopper behavior frameworks

Our support of employee growth includes promoting from within, training and tuition reimbursement. Team members enjoy access to a comprehensive benefits package, competitive salary and a 401k with company match.

Agri-Mark is an equal opportunity employer. The company is committed to the fundamental principle of equal opportunity and equal treatment for every qualified prospective and current employee. The company does not discriminate or allow discrimination on the basis of race (including traits historically associated with race including hair texture and protective hairstyles), color, religion, ancestry, national origin, citizenship, genetic information, sex (including pregnancy or pregnancy-related conditions), sexual orientation, gender identity, place of birth, crime victim status, age, physical or mental disability, a positive result from an HIV-related blood test, military or veteran status, or any other classification protected under applicable federal and/or state law.

Agri-Mark complies with all federal, state, and local laws and regulations.