Customer Data Domain & GenAI Product Owner, Principal

It’s about finding new ways to not only better people's lives, but to better the communities and environments we live in. Encompassing our ambition of helping a billion people live Healthier, Longer, Better Lives by 2030.

And as part of our marketing, distribution & partnership team, you’ll play a vital part in advancing this movement. From inspiring meaningful connections with customers, partners and other stakeholders, to delivering purpose-led brand positioning and messaging, you'll be making a positive, healthy impact across all channels. You will have a unique and important part to play in helping more people live Healthier, Longer, Better Lives. 

• Define and own Marketing’s Customer Data Domain: canonical customer profile, household/account relationships, consents/preferences, engagement events, and marketing performance data.
• Establish semantic models, business glossaries, and data contracts/APIs with upstream systems (Web, App, Policy Admin System, Customer Care) & downstream systems (CRM, CMP, CDP, Analytics, AI).
• Set data quality rules (accuracy, completeness, timeliness, uniqueness, validity, consistency), SLAs (availability, latency), monitoring & alerts; drive root-cause remediation.
• Govern identity resolution (match/merge, deduplication) and golden record policies; manage customer IDs/keys and reference data (source taxonomies, channels, campaign metadata) across multiple business entities.
• Maintain end-to-end lineage and catalog entries (schemas, owners, SLAs, certifications) to enable discoverability and compliant self-serve access.
• Work closely with internal Tech/Data team & external vendors (CDP/CMP); manage change readiness for schemas, SDKs, tags, and integrations.

• Define multi-year GenAI vision for content ops, personalization, analytics copilots, and media optimization; prioritize a value-led roadmap (MVP → scale).
• Deliver high-ROI use cases (Email/Whatsapp/Push Notification copy, image localization, SEO briefs, journey orchestration, insights summarization) with clear success metrics.
• Implement prompt governance (approved templates, PII redaction), retrieval scoping, output logging, watermark/disclosure rules; enforce PII boundaries and secure context windows.
• Select and operate platform stack (e.g., Azure OpenAI/Microsoft Copilot Studio); standardize prompt libraries, evaluators, safety policies, knowledge stores, experiment tracking, and rollouts.
• Integrate securely with CDP/CRM/MAP, DAM/CMS, analytics, and social tools with least-privilege access; manage cost controls and observability.

• Run joint Data Contract + Privacy/Safety Reviews with Legal/Data Council/Security for new AI/activation use cases; maintain shared controls and incident runbooks.

Training and community of practice for both data domain and GenAI adoption; drive platform utilization and governance compliance

• Bachelor’s Degree in any discipline; advanced degree is a plus.
• 10–12+ years across data product management/governance and/or MarTech product roles; 3+ years hands-on with GenAI/LLM or ML in marketing.
• Strong domain expertise across CRM/CMP/CDP, identity resolution, consent, analytics/attribution, data contracts/APIs, content ops and A/B experimentation.
• Demonstrated experience defining data quality rules, lineage/catalog, role-based access, and privacy-by-design with Legal/DPO and Security.
• Hands-on with LLM patterns (RAG, prompt engineering, evaluators/guardrails, observability, cost/performance trade-offs); experience with Azure OpenAI/Microsoft ecosystem preferred.
• Proven ability to lead cross-functional teams and vendors; strong stakeholder influence and executive communication.
• Strategic thinking, analytical rigor, and disciplined, outcome-focused execution.
• Basic to Intermediate knowledge of SQL language; basic understanding of Phyton is a plus.

Build a career with us as we help our customers and the community live Healthier, Longer, Better Lives.

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