Head of Agency Digital Platforms

As pioneering innovators for over 100 years, we’re now transforming our organisation to be faster, simpler and more connected. Because we want to be even better equipped to develop digital solutions and experiences that help more people live Healthier, Longer, Better Lives.

To get there, we need people with tech/digital/analytics expertise and passion to help develop positive, sustainable change through digitally enhanced experiences that will impact the lives of millions of people and create a healthier future for everyone.

Reporting line: Chief Agency Officer

Location: Ho Chi Minh City

Function: Agency Distribution | Department: Agency Digital

Role: Managerial

• Lead the end to end digital transformation of AIA Vietnam’s Agency Distribution, driving digital strategy, advisor productivity platforms, and AI powered sales enablement to accelerate Agency growth, quality, and professionalism.
• Spearhead the development, enhancement, and governance of the Agency Digital Ecosystem, including recruitment engines, onboarding and training platforms, digital sales tools (IPODS, IJOB, AIAONE [ALPA]), performance dashboards, AI driven lead gen, and customer interaction capabilities.
• Establish clear performance frameworks, governance models, and KPIs to measure digital maturity, productivity uplift and process digitization across the Agency network.

Digital Transformation Planning

• →Develop and execute a long-term Agency Digital Roadmap aligned with AIA’s distribution strategy and Group’s digital priorities.
• →Design an integrated Agency Digital Ecosystem, including:
  • →Digital recruitment platforms (lead engines, profiling tools, AI candidate scoring)
  • →Digital onboarding (e-learning, gamified orientation, micro-certification modules)
  • →Digital sales platforms (iPOS, IJOB, AIAONE [ALPA]…)
  • →AI‑enhanced engagement (Avatar AI, AI Co‑Pilot for Agent, automated content)
• →Strengthen data infrastructure to support agents insights, segmentation, productivity analytics, and targeted capability building.
• →Lead innovation partnerships with internal tech teams to enhance Agency productivity and customer experience.
• →Establish governance frameworks with clear cadence, risk escalation, and cross-functional accountability.

Transformation Execution

• →Lead execution of all key digital initiatives for Agency, ensuring timely delivery, adoption, and measurable business outcomes.
• →Oversee financial forecasting, budget management, and cost-efficiency of digital programs.
• →Provide leadership and direction to project teams, product owners, UX designers, and technology partners.
• →Drive multi-level stakeholder alignment with Agency Leaders, CAO, Agency Training, Marketing, Compliance, and Operations.
• →Deploy Agent productivity dashboards tracking: Activity management, Conversion performance, Digital usage & maturity, Customer engagement metrics
• →Manage risks, regulatory alignment, compliance with AIA policies, and timelines.

Agency Productivity & Data‑Driven Insight Management

• →Create a data-driven framework to identify growth drivers, productivity levers, and capability gaps across the Agency.
• →Lead the rollout of Agency Digital platforms/ dashboards, integrating activity data, customer insights, and next-best-actions powered by AI.
• →Work with Agency Leadership to define the ideal Agent & Leader experience and embed it consistently in digital journeys.
• →Oversee development of digital tools that support end-to-end agent lifecycle: Recruitment → Onboarding → Training → Sales → Service → Retention
• →Collaborate with Group Office to adopt best practices, shared platforms, and emerging AI capabilities.

• Education: University graduate / Post-Graduate in Business, Digital Transformation, Technology, Marketing or related fields.
• Minimum 8-10 years of experience in Life Insurance, Financial Services, Digital Transformation, or related industries.
• Strong understanding of the Agency channel, agent lifecycle, and sales behaviour dynamics.
• Proven track record in designing and executing large-scale digital transformation in sales-driven or distribution-led organizations.
• Experience in:
  • AI-driven advisory tools & digital sales enablement
  • Platform/product development
  • Digital capability building for large frontline forces
  • CRM, lead engines, sales funnel optimization
  • Learning platforms & gamification
• Strong background in transformation leadership, stakeholder management, and cross-functional execution.
• Strong strategic thinking, ability to translate business needs into digital solutions.
• Excellent influencing, change management, and communication skills across multiple levels.
• Strong project management and governance capabilities.
• Leadership capability to manage diverse teams and external partners.
• Analytical thinker with the ability to derive insights from data and convert into actionable strategies.
• Resilience, agility, and comfort working in fast-paced, evolving environments.

Build a career with us as we help our customers and the community live Healthier, Longer, Better Lives.

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