Campaign Manager, Digital and Direct Marketing, Singapore

At AIG, we are reimagining the way we help customers to manage risk. Join us as a Digital and Direct Marketing Campaign Manager to play your part in the transformation. It’s an opportunity to grow your skills and experience as a valued member of the team.

At AIG, the Digital and Direct Marketing team operates a data-led distribution channel, connecting customer needs with our insurance solutions. As campaign managers, we translate complex insurance products into clear, relevant customer propositions, delivered through the right channels at the right time to drive sustainable, profitable growth.

Operating at the intersection of business, data, and storytelling, you will be responsible for driving revenue through direct-to-consumer marketing campaigns. You will own the entire campaign lifecycle, from ideation to post-purchase engagement, managing communication touchpoints, revenue targets and profitability through a data-driven approach.

This role requires both strategic thinking and strong execution, with a clear appreciation and understanding of evolving customer behavior to acquire, retain, and reactivate customers to achieve business goals.

Key accountabilities would include:

• Develop a deep understanding of our products, value propositions, and target customer segments to craft clear and compelling marketing propositions.

• Take end-to-end ownership of marketing campaigns, including preparing approval papers, managing campaign set-up and processes, overseeing launches, monitoring performance, and driving post-sale engagement.

• Actively manage and optimize campaign profitability by monitoring performance metrics and adjusting spending to maximize returns.

• Ensure accurate tracking and timely reporting of campaign revenue and spend, with disciplined management of budgets, including prompt submission of invoices where applicable.

• Identify customer protection gaps through data analysis and translate insights into actionable opportunities by matching the right products to the appropriate channels to activate these customers.

• Assess market trends and competitive landscape to bring an external perspective to campaign strategy and positioning.

• Collaborate closely with internal teams and external partners such as advertising and media agencies to ensure campaigns are executed smoothly, compliantly, and effectively, to achieve campaign goals.

• Results-driven with strong numerical acumen and attention to detail.

• Curious and open-minded, with a willingness to continuously test, learn and refine marketing strategies.

• Highly analytical and structured in approach, with the ability to evaluate performance, identify gaps and improve processes.

• Relevant experience in marketing, preferably in performance marketing and direct-to-consumer roles.

• Able to work in a fast-paced environment, with strong prioritization and the flexibility to manage multiple campaigns concurrently.

• Self-motivated and proactive, with the ability to work independently as well as collaboratively across teams.

• Strong business acumen and sound judgment to navigate constraints and solve problems effectively.

• Strong interpersonal skills and effective at building trusting relationships with internal stakeholders and external partners.

• Clear and confident communication skills, both written and verbal.

• Professional certifications such as BCP, PGI, HI are an added advantage.

#LI-RO

At AIG, we value in-person collaboration as a vital part of our culture, which is why we ask our team members to be primarily in the office. This approach helps us work together effectively and create a supportive, connected environment for our team and clients alike.

American International Group, Inc. (AIG) is a global leader in commercial and personal insurance solutions; we are one of the world’s most far-reaching property casualty networks. It is an exciting time to join us — across our operations, we are thinking in new and innovative ways to deliver ever-better solutions to our customers. At AIG, you can go further to support individuals, businesses, and communities, helping them to manage risk, respond to times of uncertainty and discover new potential. We invest in our largest asset, our people, through continuous learning and development, in a culture that celebrates everyone for who they are and what they want to become.

We’re committed to creating a culture that truly respects and celebrates each other’s talents, backgrounds, cultures, opinions and goals. We foster a culture of inclusion and belonging through learning, cultural awareness activities and Employee Resource Groups (ERGs). With global chapters, ERGs are a cornerstone for our culture of inclusion. The talent of our people is one of AIG’s greatest assets, and we are honored that our drive for positive change has been recognized by numerous recent awards and accreditations.

AIG provides equal opportunity to all qualified individuals regardless of race, color, religion, age, gender, gender expression, national origin, veteran status, disability or any other legally protected categories.

AIG is committed to working with and providing reasonable accommodations to job applicants and employees with disabilities.  If you believe you need a reasonable accommodation, please send an email to candidatecare@aig.com.  

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