Digital Direct Marketing, Campaign Manager

At AIG, we are reimagining the way we help customers to manage risk. Join us as a Digital Direct Marketing, Campaign Manager to play your part in that transformation. It’s an opportunity to grow your skills and experience as a valued member of the team.

AIG Thailand has an aspiration to be the leading general insurer. We will perform better, invest in the future and create opportunities. We will do this through delivering against our commitment to bring passion, insight and excellence to everything that we do, be an ally to our customers, clients and partners; protecting people in the moments that matter.

This role is instrumental to the achievement of our objectives and aspiration through the delivery of market leading direct marketing and digital enablement solutions.  Key to our success will be the deployment and optimization of best practice multi-channel and multi-product marketing for acquisition, growth and retention programs inclusive of the elements necessary for their enablement – building telemarketing capabilities, greater digitalization of our business across the end-to-end customer and partner experience. This would be inclusive of ownership, execution and continuous enhancement of our customer engagement strategy across all channels.

This role will develop and drive top and bottom line performance improvement by working with the Global Digital & Direct Marketing function, Regional product towers (Personal Lines, Accident & Health & Travel) and Thailand country teams to sustainably transform our business. This will include, but not be limited to: partnerships management and digital campaign development, performance management and profitability; agile test and learn marketing; customer lifetime management and portfolio optimization.

You are respected for your expertise and/or ability to drive Digital Direct Marketing campaign management with end-to-end processes.  You balance the needs of multiple stakeholders, making sound decisions using data, analytic, experience to drive campaign execution with KPIs achievement as per campaign approval. Ultimately, you take ownership for key outcome

Sponsor / Account Management

• Partner relationship management and collaboration with business partners in order to enhance business opportunities over acquisition, cross-sell and other campaigns maximization to achieve revenue stream

Customer Marketing and Campaign Management

• Responsible for new campaign development, organizes and implements cross marketing within Consumer portfolio specific to Accident & Health product and other Consumer products. Campaign implementation and monitoring and drive performance to achieve campaigns KPI

• Conduct campaign analysis by analyzing campaign results and making suggestions or adjustment. Ensure timely implementation, pre-and post-campaign communication, and administration.

• Achieve revenue, campaign profitability targets and spend efficiency. Control and manage profit and loss of overall campaign launched.

• Dealing with Tele Marketing, Product team and other related parties and drive for an excellent performance outcome.

• Operational management handling such as reporting, agreements, campaign brief, Tele sales script and etc.  

• Other responsibilities as assigned by Supervisor or Head of Department

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• Self-driven individual

• Strong verbal and written communication skills in English, combined with ability to influence people

• Strong customer management, campaign management & analytical skills

• Strong sense of ownership and responsibility

• Strong interpersonal skills

• Ability to work under time constraints and meet deadlines

• Ability to effectively interact with people at all levels of the organization

• Strategic thinker, innovative, creative, and collaborative

• Min. bachelor’s degree (MBA preferred)

• Minimum 3 years work experience in Insurance, Financial Services or Consumer Goods is preferred

Ready to take your career to the next level? We would love to hear from you.

At AIG, we value in-person collaboration as a vital part of our culture, which is why we ask our team members to be primarily in the office. This approach helps us work together effectively and create a supportive, connected environment for our team and clients alike.

American International Group, Inc. (AIG) is a global leader in commercial and personal insurance solutions; we are one of the world’s most far-reaching property casualty networks. It is an exciting time to join us — across our operations, we are thinking in new and innovative ways to deliver ever-better solutions to our customers. At AIG, you can go further to support individuals, businesses, and communities, helping them to manage risk, respond to times of uncertainty and discover new potential. We invest in our largest asset, our people, through continuous learning and development, in a culture that celebrates everyone for who they are and what they want to become.

We’re committed to creating a culture that truly respects and celebrates each other’s talents, backgrounds, cultures, opinions and goals. We foster a culture of inclusion and belonging through learning, cultural awareness activities and Employee Resource Groups (ERGs). With global chapters, ERGs are a cornerstone for our culture of inclusion. The talent of our people is one of AIG’s greatest assets, and we are honored that our drive for positive change has been recognized by numerous recent awards and accreditations.

AIG provides equal opportunity to all qualified individuals regardless of race, color, religion, age, gender, gender expression, national origin, veteran status, disability or any other legally protected categories.

AIG is committed to working with and providing reasonable accommodations to job applicants and employees with disabilities.  If you believe you need a reasonable accommodation, please send an email to candidatecare@aig.com.  

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