Product Growth Lead (Referrals & Viral Loops) at AIOS — Remote, $200k-$400k/yr + 0.15%-0.50%

IndiaRemotefull-timelead

OtherGrowth

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Quick Summary

Key Responsibilities

You’ll build viral loops that cause customers to bring in other customers. You’ll measure this primarily via 30-Day K Factor. Referrals: You’ll understand our existing referral program,

Technical Tools

OtherGrowth

Responsibilities

~1 min read

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End of 26Q1 = 0.0835
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Target = 0.30
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  Base = 0.17
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  Stretch = 0.42

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Secondary KPI: UK Monthly Net Referral Rate (net referrals last 30 days / net active customers)

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End of 26Q1 = 7.83%
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Target = 25%
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  Base = 16%
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  Stretch = 30%

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Tertiary KPIs

End of 26Q1 = 10.22%

End of 26Q1 = 1.27

End of 26Q1 = 26.8

End of April 2026 = 1.21%

Experience: Either you have 5+ years in product growth in high-growth D2C companies, with clear ownership of referrals & viral loops…or you’ve founded a viral social app and built this from the ground-up. I have a strong preference for people who understand & enjoy the scary speed of a high-growth startup.
Analytics: You’re maniacal about your metrics. You care a weird amount about your analytics stack.
Experiments: You’re proactive when crafting experiments and have a clear process for generating & prioritizing ideas.
Loops: If you’re not native in consumer loops, you’re ngmi. You think of distribution as a product problem.
Design: You’re comfortable with design principles & wireframing so can work closely with design to get what you want into pixels.
Engineering: You’re sufficiently technical so code doesn’t bother you. You see turning your ideas into pixels as part of your remit, not something separate from you.
Shipping: You’re excellent at leading product from idea to prioritization to launch to success. You don’t easily get blocked.
Zest: You just get consumer. You have strong taste for consumer products and can tell when a flow feels dead, cringe, slow, confusing, or magical.
Strategy: You don’t get lost in the weeds and you always make sure we’re taking the required big swings. If not you, who?

Nice to Have

~1 min read

Agentic: You're a doer. You’ve been pulled into important problems, taken risks, excelled in new areas. You've likely founded something in the past and it’s likely you want to start your own company in the future.
Background: You likely have technical background (data/engineering/design) mixed with exposure to real-world growth in consumer. You love AI tools because now you can do more yourself.
Systems: You think in and build out systems. In solving a problem you recognize the underlying system, then focus on improving the system itself to fix the true cause of an issue.
Team: You hate incompetence as much as me. You run a team of strictly A-players, and you truly mean it.
Excellence: You’re annoyingly capable at meta skills. You’re an autodidact with impressive speed and resourcefulness. You’re highly organized and can complete multiple projects concurrently. You calmly handle uncertainty and rapidly changing situations.

We aim to make this your life’s work. This should be the most challenging, most rewarding role of your life. Accordingly, these are the core cultural standards to which we hold ourselves & our team-members:

Belief in the mission: We will have served 100 million patients by the end of 2035 and we transform the life of most patients who join. We have a lot of work to do. We are obsessed with our patients and are dedicated to the mission.
Unwavering integrity: We are at the frontier, so we often live in ambiguity with no trodden path. When we can’t look to others for guidance, we must maintain impeccable ethics and unwavering integrity.
Only the paranoid survive: Bad sh*t is coming. By joining us, you’re choosing to sail straight towards the storms with unhesitating conviction. However much we’ve already done, however far we’ve already come — it’s still Day 1 and all our work is ahead of us.
If we’re average we fail: We are only interested in “insanely great”, a focus on the quality of our execution that in everyday life would be considered pathological. We have a dedication to excellence and reject incompetence.
Commitment to candor: That which can be destroyed by the truth should be. You get full transparency from the company and the company expects full transparency from you. We never say anything about someone that we wouldn’t say to them directly. We give feedback with love and do not need to protect people from fleeting physical sensations.
A maniacal sense of urgency: We execute at an intensity that most people think is impossible. Speed is critical and we need things done yesterday. We all work very hard and in such a competitive world there really is no other way to win.
Enduring frugality: We are frugal. We hate being wasteful and we are anti-luxury. A culture of cheapness keeps us young. We spend our cash wisely & carefully — in a way that would make our grandmas proud.
Bulldozing barriers: The world is malleable and we shape it. We truly believe this and act accordingly. We are relentlessly resourceful and are at the mercy of no-one but ourselves. You’ll be shocked how capable you are and how much you can achieve.
Keep your head down: We’re boring people doing exciting work. We don’t chase short-term status — we ignore short-term dopamine hits and focus on what matters. Outsiders will underestimate us and we revel in that.
The power of focus: We live in a world of power laws and we cannot overestimate the unimportance of practically everything. Know your One Thing, and nail it.

🎯 “You just build a f*ing amazing experience. Make each step amazing. Make every decision in the long term interest of the customer. Give the customer massively more value than you take.”