Marketing Executive - Abuja

Nigeriamid

OtherMarketing Executive

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Quick Summary

Overview

Why Airtel Africa? At Airtel Africa, we act with passion, energy, and a can-do attitude. Innovation with an entrepreneurial spirit drive us. If you like “ordinary”, then we are not for you.

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OtherMarketing Executive

Why Airtel Africa?

At Airtel Africa, we act with passion, energy, and a can-do attitude. Innovation with an entrepreneurial spirit drive us. If you like “ordinary”, then we are not for you.

We champion diversity. We anticipate, adapt, and deliver solutions that enrich the lives of communities we serve. we roll up our sleeves to win with our customers.

By choosing Airtel, you choose to be part of a winning team. All this in addition to a brilliant opportunity to build a career in your field of expertise, across our different operating companies in Africa.

About the Role:

The role is responsible for stimulating customer acquisition and sales through brand visibility across the different channels, increasing revenue and reducing churn through effective Know Your Customer (KYC) campaigns and other trade engagements that positively drive brand positioning. Incumbent is primarily responsible for local market brand development and data analytics for his zone to drive insights into brilliant execution on field by Area Sales Managers and Market Developers.

Airtel Africa is proud to be an equal opportunity employer and remain fully committed to diversity and inclusion in the workplace.

Delivering the trade Marketing Strategy by determining merchandising requirements in the region and ensuring availability through each channel-trade, shops, CPs, street corner, shops etc.to achive picture of sucesss
Monthly Zonal Trade Marketing Execution Report to enable learning and replication of best practice across business areas.

Responsible for trade visibility measurement and tracking across the zone.
Drive visibility during sponsorships and events in the zones to ensure TOMA and ITR for both brand and products to drive decrement.
Work with the Regional Marketing Manager to create and drive visibility through promotional activations in the zones.

Work with sales team to achieve coverage marketing and BTS site activations.
Ensure showrooms are compliant to the shop guide lines at each point.

Work with the product development team to design products and services suited to the immediate local environment

Responsible for preparing reports and analysis as required by the region or respective zones.
Collate and turn raw data to insights and actions for execution on field to drive business growth.

Coordinate and manage projects within the zones
Ensure project goals are delivered on time in full and accurately. Where there are deviations, escalate same to RMM or/and ZBM for resolution.

Requirements

~1 min read

1st degree in Engineering, social or pure science.
A second degree in business management or marketing will be an added advantage.

Good organizational and planning capabilities
Innovative and quick thinking capabilities
High level of stress tolerance
Adaptability
Analytical
Innovation
Must be a good collaborator/Team player

Minimum of 4 years experience in marketing activations and channel branding from agency or FMCG industry.
Excellent command of English language.
Excellent organizational, communication skills, and attention to detail.
Advanced proficiency in Microsoft Word , Excel and Power point.
Technical Marketing skills