Regional Manager, Agency & Merchants (North-West) - Smartcash PSB

The job purpose is to drive merchant acquisition and business growth by identifying, engaging, and onboarding new merchants for payment processing services, while developing and executing market penetration strategies, building strong relationships with prospective merchants, negotiating contract terms, and delivering revenue and market share objectives within the merchant segment.
 

To achieve revenue target within state/area

• Analyzing merchant performance metrics to measure the success of merchant acquisition strategies for optimization of the overall business growth and improvement
• Negotiating contract terms and pricing with potential merchants, ensuring they are competitive and align with the company's objectives
• Constantly identify opportunities for increasing the business merchant base
• Developing and managing budgets for merchant acquisition initiatives
• Responsible for recharge sales management from strategy development to execution and ensure competitive edge and revenue target achievement
• Tracking all on-going partnership and promptly circulate progress

Achieve Share of Customer

• Ensure      full-fledged         achievement of              New       Merchant targets by driving the merchant objectives
• Collaborating        with         internal teams     such         as              sales, marketing, and product development to develop merchant-specific content and promotions
• Building and maintaining relationships with potential merchants, providing guidance and support throughout the sales process
• Ensuring compliance with legal and regulatory requirements related to merchant segments

Channel branding and visibility

• Ensuring appropriate and effective outlet branding is carried out in line with the “Picture of success (PICOS)” for merchants
• Identifying visibility opportunities for Smartcash brand within the merchant segments
• Effectively managing merchant POS materials stock in the warehouses across the country to avoid damage, wastage and obsolete materials
• Training Field Sales Team on POS deployment in line with “Picture of success”

Distribution Infrastructure

• Developing and executing a comprehensive merchant acquisition strategy that aligns with the company's goals and target audience
• Identifying and targeting potential merchant segments through market research and data analysis
• Developing and executing merchant agreements, ensuring they are mutually beneficial and meet merchant and company's objectives

Industry Awareness/Competition Intelligence

• Staying up-to-date with industry trends and best practices to continuously optimize merchant acquisition strategies and stay ahead of competitors.
• Conducting market research to understand industry trends and identify new merchant acquisition opportunities
• To effectively report competitive activities, observe in the market
• To immediately address or escalate any unusual activity that may be a threat to existing and potential merchants and performance of the business

Educational Qualifications

• Bachelor’s degree in social sciences, marketing, business management, engineering or computer science
• Master’s in business administration or management will be an advantage
• Project management qualification will be an advantage

Relevant Experience & Functional / Technical Skills

• Minimum of 8 years of commercial/business management experience
• Team leadership experience
• 3 years of relevant experience in products management and fintech industry
• Computer literacy
• Sales knowledge
• Product/ Service development
• Product/ Service management
• Interpersonal skills
• Customer orientation
• Financial services, banking, PSB and Fintech experience will be a great advantage

Other requirements 

• Excellent communication and negotiation skills, as well as experience in analyzing data and developing strategies to drive revenue growth.
•  A deep understanding of the industry and the company's products or services is also important