Senior Marketing Officer (Telecom Product Management)

Become a part of Thailand’s no.1 Digital Service Provider, Who strives to provide best services that help people fulfil their dreams.

We are looking for potential candidates who are eager to learn and grow to join our young talent team.

Job detail:

• Digital ID Service: Development & Planning Digital ID Services: AIS ID, IDP Agent and also integrate with ThaiD. To support new business digital transformation such as Bank, Non-Bank, Mutual Fund, Digital Asset company and Virtual Bank by providing service for Digital Identity and authentication.
  • Strategic Planning, Implement, Sale and Marketing for IDP Agent and AIS ID.
  • Build customer profile with Data IAL2.3 by improving eKYC Process and integrate API with DOPA (ThaiD) for all touch point tools (My Channel, Easy App, myAIS).
  • Partnership Management- External: BOT, ETDA, RPs, NBTC: Banks & Nonbanks, AIS Shop, Telewiz, AIS Buddy, ARS, and cross function.

• Enhance existing services to expand to more channels and generate more revenue to achieve target.
  • eKYC Process - Improve eKYC Process especially Liveness detection and build to be standard for all channel tools (My Channel, Easy App, Kiosk, Self service via myAIS and web eKYC).
  • Enhance trade-in process with RBS to support all handset brands with many kinds of diagnostic tools such as one pulse , remobie, etc.

• Develop New Services for telecom product to generate more revenue and reduce cost for example   

• Handset Financing: Sourcing new source of fund both bank and non-bank, develop and implement service to provide alternative source of fund for customer when buy/upgrade the new handset, work with marketing to create new promotion campaign to reduce handset subsidy cost and increase revenue, work with strategic partner like ShoppeePay, KBao, promise, TTB, LineBK, etc.
• Partnership with global brand product such as Google Gemini to co-campaign with university students free trial 15 months and do integrate billing to be charged on bill after free trial.

• Non-Telecom Device Bundling - Bundle devices for example Samsung TV, Gaming Chair, IP Camera implement with FBB or Postpaid package to encourage customer to up ARPU.
• Fixed Mobile Convergence: To bundle AIS FBB + 3BB + AIS Mobile with Family entertainment and Device bundling aiming for the customer retention.

• Performance monitoring, analyzing and provide recommendation for any related issues:

• Tracking performance and providing in-dept analysis to management in term of performance, quality service, subscriber, budget spending and other related KPIs.   
• Be able to identify root cause of related issue and provide corrective options, actions and also ensure execution is effective handled by cross-function teams

• Study Global trend and competitors for new opportunity to expanding products to new territory.

Qualifications:

• Education: Bachelor’s or Master’s in Business Administration, Economics, or relevant domain expertise.
• Experience: 2-5 years in Product development, PO or BA.

Skills:

• Strategic planning, budget management, revenue generation.
• Business development and market analysis.
• Decision-making authority over business priorities and direction.
• Leadership, negotiation, and stakeholder influence.