Global Director, GTM Adi Planner

At Alcon, we are driven by the meaningful work we do to help people see brilliantly. We innovate boldly, champion progress, and act with speed as the global leader in eye care. Here, you’ll be recognized for your commitment and contributions and see your career like never before. Together, we go above and beyond to make an impact in the lives of our patients and customers.

We foster an inclusive culture and are looking for diverse, talented people to join Alcon! As the Global Director, GTM Adi Planner, you will be responsible for leading the global go-to-market (GTM) strategy, planning, and execution for Adi Planner and all future Adi Clinic solutions. This role will serve as the central orchestrator across product management/deployment and regional commercial teams to ensure successful product launches, adoption, and lifecycle growth. You will define and scale repeatable GTM frameworks, ensuring alignment across regions while balancing global consistency with local market needs. You will play a critical leadership role in positioning Adi Clinic solutions as integral components of the Adi digital ecosystem, driving value realization for customers and accelerating business growth at our Fort Worth, TX location. In this role a typical day will include:

• Lead the global launch strategy and execution for Adi Planner and future Adi Clinic solutions.

• Develop scalable GTM frameworks, playbooks, and launch models for digital product rollouts.

• Define product positioning, segmentation, and value propositions.

• Ensure alignment across global, regional, and local stakeholders for successful commercialization.

• Act as the central point of coordination across Product Management, Franchise, Training, and Regional commercial teams.

• Partner with Surgical Digital Product leadership to align GTM strategies with product roadmaps and release cycles.

• Ensure readiness of customer-facing teams (Sales, Clinical, Field Service).

• Oversee development of sales tools, promotional assets, and training programs in partnership with training teams.

• Define strategies to drive customer onboarding, adoption, and long-term engagement.

• Partner with deployment and support teams to ensure seamless customer experiences.

• Establish feedback loops with customers and field teams to inform continuous improvement.

• Gather and synthesize market insights, customer feedback, and competitive intelligence.

• Define success metrics and KPIs for GTM performance, adoption, and growth.

• Communicate GTM strategy, progress, and outcomes to senior leadership.

• Ensure transparency across teams regarding risks, dependencies, and launch readiness.

Alcon takes pride in maintaining an inclusive environment that values different perspectives and our policies are non-discriminatory in recruitment, hiring, training, promotion or other employment practices for reasons of race, color, religion, gender, national origin, age, sexual orientation, marital or veteran status, disability, or any other legally protected status. Alcon is also committed to working with and providing reasonable accommodation to individuals with disabilities. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the application process, or in order to perform the essential functions of a position, please send an email to alcon.recruitment@alcon.com and let us know the nature of your request and your contact information.