Manager, Surgical Product/Brand Marketing - Downstream

At Alcon, we're passionate about enhancing sight and helping people see brilliantly. With more than 25,000 associates, we innovate fearlessly, champion progress, and act swiftly to impact global eye health. We foster an inclusive culture, recognizing your contributions and offering opportunities to grow your career like never before. Together, we make a difference in the lives of our patients and customers. Are you ready to join us?

This role is part of Alcon's Marketing function, a team that helps provide access to products across all channels, including through traditional Marketing strategies, event planning, and professional education.

The Manager, Surgical Product/Brand Marketing - Downstream (Management Path), is primarily responsible for developing and executing marketing strategies for surgical products, ensuring effective product placement and profitability. You will guide and manage others to achieve corporate goals, conduct market research, and collaborate with product development throughout the product lifecycle. Specifics include:

• Define product strategy in agreement with local management and the global marketing department for surgical products
• Develop brand strategy, promotional campaigns, and tactical plans within marketing budgets for surgical products
• Implement and execute supporting tactical plans and projects, including central and regionally initiated marketing activities, for surgical products
• Conduct market research programs and provide market insights and opportunities through customer interactions, focusing on surgical products
• Monitor, analyze, and control product performance, brand budgets, forecasts, and expenses using appropriate tools for surgical products
• Lead the cross-functional local or regional brand team for surgical products
• Develop promotional activities in line with internal Standard Operating Procedures and Code of Conduct guidelines for surgical products

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