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Quick Summary

Overview

About UsScrambly is one of the fastest-growing adtech startups in the world, featured in the AppsFlyer Performance Index and Singular ROI Index in just 3.5 years.

Technical Tools

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About the Role

~2 min read

Paid Search Strategy & Execution
- Own end-to-end performance of Google Ads (Search, PMax, Display, YouTube) and Microsoft Ads
- Define and execute the paid search acquisition strategy across platforms, aligned with business goals and profitability targets
- Build and maintain stable, structured campaign architectures with clear conversion windows, value weighting, and signal strategy
- Drive sustainable budget growth while maintaining or improving efficiency - scaling budgets from high five-figure to high six-figure monthly ranges
- Develop a documented scaling and testing roadmap with clear milestones and success criteria
Automation & Systems
- Design and implement automation systems (scripts, rules, monitoring workflows) that significantly reduce manual optimization effort
- Build scalable processes for bid management, budget allocation, and performance monitoring
- Continuously identify opportunities to replace manual work with systematic, repeatable solutions
Performance Analysis & Reporting
- Own performance reporting tied directly to business outcomes, using tools such as GA4, Mixpanel/Amplitude, and Looker/Looker Studio
- Maintain a clear understanding of value signals, cohort health, and attribution nuances across channels
- Ensure channel performance is predictable, defensible, and clearly explainable to stakeholders
- Operate comfortably with imperfect attribution and delayed revenue signals, making sound decisions despite incomplete data
Collaboration & Communication
- Work closely with the Head of User Acquisition to align on strategy, priorities, and growth targets
- Clearly communicate performance drivers, scaling mechanics, and strategic trade-offs to the wider team
- Proactively surface issues, flag risks, and propose solutions before they impact performance

Requirements

~1 min read

3+ years of hands-on Google Ads experience with a strong focus on Search and Performance Max campaigns
Proven experience scaling paid search budgets in the high six-figure range with maintained or improved efficiency
Experience in performance-driven verticals such as gaming (preferably web), fintech, utilities, or health
Strong understanding of value-based bidding (ROAS/revenue optimization), including conversion windows, value weighting, and signal strategy
Track record of designing and implementing automation: scripts, rules, monitoring systems, and workflows that reduce manual optimization
Strong analytical fluency across advertising and product analytics platforms (GA4, Mixpanel or Amplitude, Looker/Looker Studio, Google Ads, Microsoft Ads)
Comfortable operating with imperfect attribution and delayed revenue signals, with the ability to make sound decisions despite incomplete data
Ability to clearly explain performance drivers and scaling mechanics to both technical and non-technical stakeholders
Ownership-driven mindset: analytical, structured, systems-oriented, and focused on long-term profitability over vanity metrics
Transparent and proactive: comfortable surfacing issues, making decisions without perfect data, and being accountable for outcomes
Fluency in English (B2+)