Marketing Executive

At Allegion, we help keep the people you know and love safe and secure where they live, work and visit. With more than 40 brands, 14,000+ employees globally and products sold in 130 countries, we specialize in security around the doorway and beyond. 

Additionally, Allegion is proud to be recognized with the 2026 Gallup Exceptional Workplace Award (GEWA) for the third consecutive year, earning distinction in both the employee engagement and strengths categories. This year, Allegion also received Gallup’s With Distinction honor — a designation reserved for a select group of organizations that go above and beyond in building exceptional workplace cultures.

Job Scope

• Lead various New Zealand marketing activities including, but not limited to, support of sales growth initiatives, trade events, marketing promotions, content management, communications, and Customer Experience (CX)/User Experience (UX) development.
• Work collaboratively with stakeholders in local marketing, sales and product management teams as well as corporate communications to ensure target market needs and internal compliance requirements are met.
• Plan and execute strategy, marketing campaigns and branding activities for bringing new products to market.
• Leverage AI tools and emerging technologies to drive productivity gains, streamline marketing workflows, and enhance content creation.

Primary Responsibilities

Marketing Communications

• Create editorial content across various channels, utilising AI tools to streamline the writing process and drive productivity gains.
• Support the sales team with information about the Company’s products and competitors’ products.
• Work with the sales team and customers to develop editorial content about key project wins.
• Support the implementation of company and product branding across New Zealand.
• Implement marketing communication strategies and campaigns.

Trade Event Organisation

• Work with Marketing Manager and Sales Managers to develop strategy for Allegion event attendance, and development of annual event calendar for customer and trade, external and internal events.
• Organisation of Allegion attended trade events that brand and promote Allegion’s products and services (e.g. trade shows, industry events).
• Analysis of annual trade events ensuring best use of marketing budget, sales and marketing resources and ROI.

Sales Strategy Support

• Understand external customer needs and business operations, to develop tailored marketing services to meet their requirements.
• Assist the Marketing Manager with gathering and analysis of market research.
• Work with stakeholders to develop marketing and sales promotional material to support sales and marketing strategies.
• Work with Product Management and other key stakeholders to successfully launch new products by developing and distributing marketing communications and collateral and developing demand creation activities.
• Represent the marketing function at channel meetings and strategic customer meetings.

Customer Support

• Actively support the sales team and customers with any areas that affect customer satisfaction (e.g. promotions and catalogues).
• Manage the procedure and execution of display boards and blocks, ensuring current product and branding, to support customer instore experience.
• Look at ways to improve the User Experience (UX) and Customer Experience (CX) through various methods, including digital tools (e.g. Overtur, how-to videos), in-aisle experience (e.g. training, merchandising), product experience (e.g. packaging, user manuals) and loyalty programs (e.g. BPP).
• Work with key customers to develop strategic opportunities and promotional plans.
• Work with strategically important building companies to develop opportunities in conjunction with sales teams.

General Duties

• Provide back up and cross-functional support to the Marketing team as required
• Assist management with other tasks as required from time to time

Allegion is committed to building and maintaining a diverse and inclusive workplace.  Together, we embrace all differences and similarities among colleagues, as well as the differences and similarities within the relationships that we foster with customers, suppliers and the communities where we live and work. Whatever your background, experience, race, color, national origin, religion, age, gender, gender identity, disability status, sexual orientation, protected veteran status, or any other characteristic protected by law, we will make sure that you have every opportunity to impress us in your application and the opportunity to give your best at work, not because we’re required to, but because it’s the right thing to do.   We are also committed to providing accommodations for persons with disabilities. If for any reason you cannot apply through our career site and require an accommodation or assistance, please contact our Talent Acquisition Team.

© Allegion plc, 2023 | Block D, Iveagh Court, Harcourt Road, Dublin 2, Co. Dublin, Ireland

REGISTERED IN IRELAND WITH LIMITED LIABILITY REGISTERED NUMBER 527370

Allegion is an equal opportunity and affirmative action employer

Privacy Policy