Retail Marketing Planner

The key objective of the job function is to oversee and co-ordinate Retail Marketing programs that include monthly advertising campaigns, event planning, and reporting. 

The following position function statements describe the general nature and level of work being performed. The position function statements reflect expectations of the fully trained, proficient incumbent who meets all performance criteria.

ADVERTISING:

• Oversee monthly production of regional advertising (Ad mats, TV, Radio, Digital, Social Media, Website, Out-Of-Home [OOH], and Point-of-sale [POS] materials)
• Act as the lead for regional Dealer Advertising Associations [DAA]. Organize conference calls, present monthly/quarterly media plans, capture feedback, distribute meeting minutes and collaborate with manager on action items and forward planning
• Brief agency partners on monthly tactical campaigns
• Liaise with internal stakeholders (C&I, CMM, Product Planning, etc.) to ensure content accuracy in all materials and review legal and disclaimers for accuracy with the support of Legal and the Agency
• Coordinate the vehicle logistics for production and/or event sponsorship activity
• Act as the point of contact between Regional teams/Dealers and NCI regarding Retail Marketing

• Co-op Advertising Administration: Assist with admisitering the dealer co-op program, including budgeting, process, guidelines, and communication
  • Respond to Co-op inbox inquires, and escalate to Manager where required
  • Coordinate the monitoring of monthly dealer participation in the Nissan Co-op Advertising Program
  • Oversee direct dealer communications in regards to co-op budgeting

MEDIA PLANNING & PERFORMANCE

• Lead coordination with media agency partners on quarterly and campaign-level media plans to ensure alignment with business objectives and regional priorities.
• Closely monitor in-flight performance and optimize with agency to drive key
• Own post-campaign reporting and performance analysis, delivering clear, actionable insights to internal stakeholders and DAA.

DIGITAL:

• Manage and maintain the Dealer Asset Marketing portal. Ensure content is up-to date, relevant and available to the dealer network in a timely manner
• Update monthly regional offers on Nissan.ca as per approved C&I programs and/or as required per sales event
• Oversee campaign post reporting with Agency partners
• Partner with Digital team on site updates and maintenance, as required

EVENTS:

• Organize and coordinate quarterly Dealer Marketing Advisory Council [DMAC] meetings, including venue, hotel, menu selection and general event planning

REPORTING:

• Develop bi-monthly Performance Review Meeting [PRM] content
• Develop and publish marketing bulletins on Dealer Portal and produce Electronic Field Communications

BUDGETING

• Circulate estimates for approval
• Create purchase requisitions and shopping baskets; monitor approved/revised estimates against invoices and manually processes invoices via Taulia.
• Continuously track and update internal budgeting summary document
• Participate in monthly budgeting meetings with External Vendors

• →

  Bilingual in English and French is preferred

• →

  Automotive industry experience is an asset

• →

  Understanding of the Canadian media landscape and performance metrics is an asset

People are our most valuable assets, and diversity and inclusion are the key to maximizing the power of each individual member of our team.  When everyone belongs, the power of NISSAN is undeniable.  Our Corporate Diversity Initiative aims to improve business results by ensuring that our workplace and core businesses meet the unique needs of our employees and customer base.

Nissan is committed to creating a culture where everyone belongs and employees, customers, and partners feel respected, valued, and heard.  We have over 10 Business Synergy Teams (BSTs) across the U.S. and Canada that connect employees – with shared characteristics or interests – build allies, and foster a company culture where all employees feel supported and included.

Nissan also values inclusion in all areas of our business as we strive to mirror the diversity of our customer base and the communities where we do business. We are committed to procuring innovative goods and services, retailing our products and communicating from a diverse perspective which will help us continue to offer our customers competitively designed, market-driven products.

Join us as we carry our commitment to diversity and inclusion into the future.

Salary Range:

This compensation range represents the minimum to midpoint base salary rates at Nissan for jobs assigned to this particular grade level. Please note that an employee’s base salary may occasionally be set above the midpoint of the salary band for this grade level, in recognition of the employee’s unique skills, work experience, education, work location, or market conditions. Compensation decisions also consider internal equity and comparisons with the base salary rates of other employees with similar backgrounds working in comparable roles. Note: Bonus, benefits, and other forms of variable compensation are not included in the base-salary range shown above.

• Working conditions are considered safe and normal and no precautions are necessary to avoid work related injury.

It is the responsibility of each Manager to ensure that all conditions of the Privacy Act are upheld within Nissan.  This includes ensuring employees clearly understand and formally consent to the gathering and usage of any personal information and that such information shall be kept strictly confidential within the confines of its intended use.