Senior Manager Marketing Communications

Location: Mississauga, Ontario

Job Schedule: Full-time, (Hybrid 4 days onsite, 1 day Remote) 

Education Requirement: University degree in marketing/advertising or equivalent

Sponsorship: No   

Come Drive Innovation with Us. 

We are currently looking for a Senior Manager Marketing Communications to join our team in Mississauga, ON. 

Responsible for setting and executing the marketing communications strategy for the Nissan brand in Canada, including advertising (brand, retail and DAA), partnerships & events, media planning, reporting and VI (visual identity) initiatives to support attainment of corporate sales, brand image and product positioning objectives for Nissan. Responsible for maximizing Agency efficiency and overall management of agency staff, and NCI marketing team.

The following position function statements describe the general nature and level of work being performed.  The position function statements reflect expectations of the fully trained, proficient incumbent who meets all performance criteria.

• Strategic management and development of Nissan advertising plans nationally (brand, retail and DAA), with executions across all media channels (traditional, digital, social, events etc). Manage all related agency activities and budgets. Examples include developing media and creative plans for product launches and sustainment campaigns, ensuring collaboration with all relevant stakeholders (agency, CMM, web/CRM/events/PR and regional teams). Success metrics include marketing KPIs (traffic, KBAs, leads, brand lift, OAO etc), as well as dealership traffic & engagement, and sales. 45%

• Lead development and execution of all Nissan partnerships, sponsorships and events, ensuring key brand initiatives are executed flawlessly, delivering desired outcomes. This includes major sponsorships (i.e. CHL), as well as key events (i.e. Autoshows) as well as provide assistance to regional teams for local activation opportunities. 20%

• Control the overall FMI budget for Marketing Communications team. Ensure the allocation of Direct and Indirect funds are effectively used in accordance with the NCI’s Delegation of Authority Policy. Work with finance department to ensure adherence to overall budgets as the fiscal year progresses. 10%

• Integration and best use of market research data into brand development and advertising plans, as well as providing relevant and actionable marketing reporting within a variety of governance meetings withing the local region, as well as with Global Nissan teams; e.g. work with MI/BI group to identify opportunities for brand enhancement and work with data to enhance media plans to ensure corporate objectives are met. 10%

• Manage, develop, train and motivate marketing team (team of 8, 3 direct reports) and ensure integration of functions to achieve corporate goals. Manage different program rollouts and materials for executive meetings. Includes managing agencies to ensure obligations are being met and that budget is managed. 10%

• Responsible for communications of brand strategies and vehicle launch campaigns nationally. Including liaison with all Nissan divisions, executive, regions and dealers for feedback. 5%

The following qualification factors reflect the minimum skills and abilities required of the qualified applicant.

·       This position requires a University degree in marketing/advertising or equivalent discipline,

·       15 years experience in automotive industry/retail operations with brand and product specific experience in marketing (five of which are in a managerial position).

·       Knowledge of Dealer/factory operations are critical. Incumbents must have experience managing projects, budgets, agencies or suppliers of communications services.

·       Must have a demonstrated history of working at, or with, advertising and/or media agencies.

·       Strong planning and organisational skills and knowledge of the diverse Canadian market are required.

·       Event marketing experience.

·       Broad knowledge of marketing principles and activities is required.

·       Proficiency in understanding the general market and automotive market in Canada, as well as media theory, research methodologies and the branding concept are required.

·       Experience in a dealer or franchise organisation are assets as well as bilingualism (French/English).

The position is exposed to continuous conflicting deadlines, an ever-varying workload and occasional travel.

PRIVACY STATEMENT

It is the responsibility of each Manager to ensure that all conditions of the Privacy Act are upheld within Nissan.  This includes ensuring employees clearly understand and formally consent to the gathering and usage of any personal information and that such information shall be kept strictly confidential within the confines of its intended use.

People are our most valuable assets, and Nissan seeks to maximize the power of each individual member of our team. When everyone belongs, the power of NISSAN is undeniable. Nissan aims to improve business results through a workplace and business that meets the needs of our employees and customer base.

Nissan is committed to creating a culture where everyone belongs and employees, customers, and partners feel respected, valued, and heard. We have Business Synergy Teams (BSTs) across the Americas that are open to all employees and seek to connect employees through common interests and foster a company culture where all employees feel supported and included.

Nissan also values inclusion in our business as we respect and recognize the diversity of our customer base and the communities where we do business. We are committed to procuring innovative goods and services, retailing our products, and communicating from a position that will help us continue to offer our customers competitively designed, market-driven products.

Join us as we carry our commitment to our employees and customers into the future.

Salary Range:

This compensation range represents the minimum to midpoint base salary rates at Nissan for jobs assigned to this particular grade level. Please note that an employee’s base salary may occasionally be set above the midpoint of the salary band for this grade level, in recognition of the employee’s unique skills, work experience, education, work location, or market conditions. Compensation decisions also consider internal equity and comparisons with the base salary rates of other employees with similar backgrounds working in comparable roles. Note: Bonus, benefits, and other forms of variable compensation are not included in the base-salary range shown above.