Service Product & Mkt Sr. Specialist

• Develop and execute 360° marketing strategies for Aftersales brands and product categories.
• Design and implement the Annual Marketing Plan aligned with business objectives.
• Identify growth opportunities through market analysis, customer insights, industry trends, and product lifecycle management.
• Support the launch of new product lines and portfolio extensions.
• Develop campaigns to increase sell-out performance across all sales channels.
• Design promotions, loyalty programs, commercial incentives, and point-of-sale activations.
• Partner with commercial teams to increase product coverage, rotation, and profitability.
• Coordinate events, exhibitions, customer activities, and dealer engagement initiatives.
• Conduct competitive analysis, benchmarking, and market intelligence studies.
• Monitor key performance indicators such as Sell In, Sell Out, Market Coverage, Channel Performance, and Marketing ROI.
• Prepare executive reports and strategic recommendations for management.
• Lead cross-functional projects with agencies, suppliers, and internal stakeholders.
• Manage marketing budgets and ensure efficient allocation of resources.
• Coordinate supplier selection, negotiation, and evaluation processes together with Purchasing teams.

• Bachelor’s Degree in Marketing, Communications, Industrial Engineering, Business Administration, or a related field.
• Minimum 3 years of experience in Marketing within the Automotive, Aftermarket, Consumer Products, or related industries.
• Experience developing and executing marketing campaigns and brand strategies.
• Strong knowledge of market analysis, customer insights, and commercial activation programs.
• Advanced PowerPoint and Microsoft Office skills.
• Experience using Power BI and analytics tools.
• Strong analytical capabilities and data-driven decision-making skills.
• Experience managing multiple projects simultaneously.
• Budget management and supplier coordination experience.
• Advanced English proficiency.
• Availability to travel up to 10%.

https://www.youtube.com/watch?v=PXuame0vwiw&list=PLki2k0CDxrPe8V6WmEeEdhj1fosRD-JQa