Sr. Specialist Events & Influencer Marketing

• Develops and coordinates a comprehensive events and sponsorship plan that effectively communicates the INFINITI Membership Experience (loyalty program).
• Proper budget administration.
• Builds and maintains strong relationships with influencers, brand ambassadors, and key external stakeholders.
• Monitors and manages KPI follow‑up for influencer marketing activities.
• Aligns influencer marketing outcomes with the organic social media plan to ensure cohesive brand messaging.
• Coordinates and integrates vehicle reveals for influencers and media outlets.
• Develops and executes internal events to support model launch communications.
• Plans, organizes, and coordinates external brand events to engage target audiences.
• Evaluates and negotiates sponsorship opportunities with commercial partners to enhance target‑audience connections.
• Coordinates PR fleet loans with influencers, showcasing key vehicle features and benefits that differentiate INFINITI from competitors

• Bachelor’s degree / Master’s degree in communication, marketing or a related field

• Digital Marketing communication experience:

• +2 years in communication
• +2 years of data analytics experience

• Media, creative and PR Agency relationship
• Automotive industry experience

• Fully bilingual Spanish English
• Travel %:10%
• Must be able to juggle multiple projects at the same time
• Ability to lead cross-functional teams
• Negotiations at executive level
• Management Skills
• Analytic Skills
• Customer focus

People are our most valuable resource, and diversity and inclusion are essential to maximizing the potential of every team member. Our Corporate Diversity Initiative ensures that our work environment responds to the unique needs of our employees and customers. We are committed to creating a culture in which all individuals feel included, respected, valued, and heard.

At Nissan, we value inclusion across all areas of our business and strive to reflect the diversity of our customer base and the communities we serve. Join us in our commitment to diversity and inclusion.

https://www.youtube.com/watch?v=PXuame0vwiw&list=PLki2k0CDxrPe8V6WmEeEdhj1fosRD-JQa