Manager, Digital Optimization

Canadian Head Officemid

OtherDigital

0 views0 saves0 applied

Apply Now

Quick Summary

Key Responsibilities

Own day-to-day monitoring of quote starts, progression, completion, conversion, digital containment, abandonment, and sales outcomes; identify performance trends, customer drop-offs,

Technical Tools

OtherDigital

At Allstate, great things happen when our people work together to protect families and their belongings from life’s uncertainties. And for more than 90 years, our innovative drive has kept us a step ahead of our customers’ evolving needs. From advocating for seat belts, air bags and graduated driving laws, to being an industry leader in pricing sophistication, telematics, and, more recently, device and identity protection.

Manager, Digital Optimization

The Manager, Digital Optimization is accountable for improving performance across the Digital Shop & Buy customer journey through disciplined analysis, experimentation, A/B testing, and optimization. Reporting to the Director, Strategy and Direct Sales, and working closely with the Senior Manager, Digital Sales, this role identifies funnel friction, customer drop-offs, and performance opportunities that impact quote progression, conversion, containment, customer experience, and digital sales outcomes. The role translates insights into measurable recommendations, builds and supports test-and-learn initiatives, and partners with Product, Marketing, Technology, Analytics, Business Architecture, and Operations to prioritize and deliver improvements across the digital sales channel.

Responsibilities

~1 min read

→
- →
  Bachelor’s degree in business, Marketing, Digital, Analytics, Technology, Commerce, Economics, or a related field is preferred.
- →
  Graduate degree, digital analytics, product, agile, experimentation, or data-related certification is considered an asset.

What We Offer

~1 min read

✓7 or more years of relevant experience preferred, with demonstrated experience in digital sales, e-commerce, digital product, channel performance, funnel optimization, analytics, experimentation, or customer journey improvement.

✓Experience using digital analytics, reporting, session replay, heatmapping, dashboarding, or similar tools to identify funnel friction, diagnose performance issues, and recommend measurable improvements.

✓Experience designing or supporting A/B tests, test-and-learn plans, hypotheses, success measures, measurement plans, and post-test performance reviews.

✓Demonstrated experience translating data, behavioral insights, and performance trends into business cases, prioritized recommendations, and leadership-ready decision points.

✓Experience partnering with Product, Technology, Marketing, Analytics, Operations, or Business Architecture teams to deliver digital improvements in a cross-functional or matrixed environment.

✓Experience connecting digital optimization activity to commercial outcomes, including conversion, quote progression, containment, sales outcomes, customer acquisition, or cost-to-serve.

✓Experience in insurance, financial services, regulated industries, digital distribution, or direct-to-consumer sales environments considered an asset.

Requirements

~1 min read

Business Analysis, Business Case Analyses, Business Model Development, Data Analytics

Allstate Canada Group uses AI technology tools to assist in screening, selecting, assessing, and scheduling interviews with candidates as part of the recruitment process.

This job posting is for a current open role within the organization.