Senior Market Development Manager

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OtherMarket Development Manager

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Quick Summary

Key Responsibilities

•Experience building and leading geographically diverse teams. •Proven experience managing geographically dispersed teams across multiple regions.

Technical Tools

OtherMarket Development Manager

National General is a part of The Allstate Corporation, which means we have the same innovative drive that keeps us a step ahead of our customers’ evolving needs. We offer home, auto and accident and health insurance, as well as other specialty niche insurance products, through a large network of independent insurance agents, as well as directly to consumers.

The Direct Sales Regional Marketing Manager Associate Manager is responsible for managing and directing a team of marketing team members, Marketing Development Managers, to develop and execute regional marketing strategies that drive sales and growth. This role oversees the Retail Sales regional marketing plans, has oversight for local marketing budgets, and tracks ROI of marketing spend. This position will have both a direct and dotted line matrix reporting structure that supports the entire Retail Sales footprint.

Responsibilities

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•Experience building and leading geographically diverse teams.

•Proven experience managing geographically dispersed teams across multiple regions.

•Oversees production of monthly marketing communications, shares best practices across regions

• Makes strategic recommendations to Regional leadership for marketing spend based on ROI data

• Tracks and reports on event results and continuously builds a list of events with the best ROI

• Manages key vendor relationships including but not limited to print and promo, gift cards, and business partners

• Manages the advertising/marketing spend to budget and provides oversight and reporting on funds allocation

• Completes routine sales and marketing reports, progress calls, and meetings with Regional leaders in support of marketing objectives and initiatives

• Performs daily administration and supervision of MDM's, including but not limited to helping drive results, executing regional marketing plans, and identifying growth opportunities

• Maintains accountability for MDM's performance, results, and ROI on marketing spend

• Works with MDM's to develop local marketing strategies and marketing tactics to support sales objectives throughout the year across the entire Retail Sales footprint

• Leads, motivates, and drives success through MDM's across Retail Sales

• This job has supervisory duties.

• 4 year Bachelors Degree (Preferred)

• 5 or more years of experience (Preferred)

• In lieu of the above education requirements, an equivalent combination of education and experience may be considered.

Employee Supervision, Leadership, Managing Sales Teams, Marketing, Sales

What We Offer

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Compensation offered for this role is 70,540.00 - 96,985.00 annually and is based on experience and qualifications.

Direct General Auto & Life, Personal Express Insurance, Century-National Insurance, ABC Insurance Agencies, NatGen Preferred, NatGen Premier, Seattle Specialty, National General Lender Services, ARS, RAC Insurance Partners, Mountain Valley Indemnity, New Jersey Skylands, Adirondack Insurance Exchange, VelaPoint, Quotit, HealthCompare, AHCP, NHIC, Healthcare Solutions Team, North Star Marketing, Euro Accident.

National General Holdings Corp. is an Equal Opportunity (EO) employer – Veterans/Disabled and other protected categories. All qualified applicants will receive consideration for employment regardless of any characteristic protected by law. Candidates must possess authorization to work in the United States, as it is not our practice to sponsor individuals for work visas. In the event you need assistance or accommodation in completing your online application, please contact NGIC main office by phone at (336) 435-2000.

Allstate provides a comprehensive technology setup, including a laptop, monitors, headset, keyboard, and mouse. Employees eligible to work from home also receive a monthly connectivity reimbursement to help offset internet costs.

When working from home, you must have a dedicated, private workspace free from distractions, along with appropriate desk and seating. Reliable internet is required, with minimum speeds of 50 MB download and 5 MB upload.

Effective July 1, 2014, under Indiana House Enrolled Act (HEA) 1242, it is against public policy of the State of Indiana and a discriminatory practice for an employer to discriminate against a prospective employee on the basis of status as a veteran by refusing to employ an applicant on the basis that they are a veteran of the armed forces of the United States, a member of the Indiana National Guard or a member of a reserve component.

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