Performance Marketing Manager

SUMMARY:

The Performance Marketing Manager will play a critical role in scaling Allworth Financials’ digital acquisition engine, owning the day-to-day execution and optimization of paid marketing campaigns across search, social, and programmatic channels. This role sits at the intersection of strategy and execution — translating performance goals into well-run campaigns, sharp analysis, and continuous improvement. The ideal candidate brings hands-on platform expertise, is comfortable moving fluidly between strategy and execution, and knows how to turn performance data into action.

DUTIES AND RESPONSIBILITIES:

• Launch, manage, and continuously optimize paid marketing campaigns across search (SEM), paid social, and programmatic channels to drive measurable acquisition results.
• Monitor campaign performance in real time, identifying trends and implementing data-driven optimizations to improve efficiency and outcomes.
• Partner with external media agencies to ensure campaigns are executed with quality, consistency, and alignment to brand and performance goals.
• Collaborate closely with the creative team to ensure ad assets are on-brand, effective, and optimized for each channel.
• Work with the analytics team to validate performance data, troubleshoot tracking issues, and surface actionable insights using tools such as Google Analytics.
• Maintain accurate, up-to-date campaign tracking and reporting to keep stakeholders informed on performance against targets.
• Support integrated marketing efforts by coordinating with adjacent channels (e.g., email, content) to ensure consistent messaging across the funnel.

EXPERIENCE AND QUALIFICATIONS:

• 4–8 years of hands-on experience in performance marketing, with a track record of managing and optimizing paid media campaigns.
• Direct, hands-on experience running campaigns across SEM, paid social, and programmatic advertising platforms.
• Working knowledge of Google Analytics or comparable analytics platforms to inform optimization decisions.
• Relevant platform certifications a plus (e.g., Google Ads, Google Analytics, Meta/Facebook Blueprint).
• Experience in either an agency or in-house/client-side marketing environment.
• Strong analytical mindset with the ability to interpret performance data and translate it into clear optimization decisions.
• High attention to detail and comfort operating in a fast-paced, metrics-driven environment.
• Effective collaborator who can work cross-functionally with agencies, creative, and analytics partners to keep campaigns on track.

 The above statements are intended to describe the general nature and level of work being performed by people assigned to this job.  Typical reporting relationships are described, but actual relationships may vary in some instances.  This job description is not intended to be an exhaustive list of all responsibilities, duties, skills, or knowledge required of personnel classified in this job.