Helmet Category Manager - Sales

The Helmet Category Manager is responsible for driving the commercial success of the Alpinestars Helmet category across the North American market. Acting as the key liaison between Sales, Product Development, Communications, this role develops and executes category strategies that maximize revenue, market share, and profitability while ensuring alignment with Alpinestars' premium brand positioning.

The successful candidate combines strong commercial acumen with product expertise, using market insights and customer feedback to influence product direction, support sales growth, and strengthen relationships with distributors, retailers, and internal stakeholders.

• Develop and execute the North American commercial strategy for the Helmet category in partnership with Product Development and Sales leadership.
• Manage category performance against revenue, margin, and market share objectives.
• Analyze sales trends, customer demand, inventory levels, and competitive activity to identify growth opportunities.
• Recommend product assortment, lifecycle management, pricing strategies, and promotional initiatives to optimize business performance.
• Provide regular category performance reporting and actionable business insights.

 

• Act as the category expert supporting regional sales teams, distributors, and key accounts.
• Deliver product training, presentations, and commercial support to internal and external stakeholders.
• Assist sales teams with seasonal line presentations, customer meetings, and strategic account planning.
• Identify opportunities to increase helmet penetration across existing and emerging markets.
• Support forecasting and demand planning activities to improve inventory management and product availability.

 

• Partner closely with Product Development to communicate customer feedback, market trends, and commercial opportunities that influence future product development.
• Collaborate with Communications team to develop launch strategies, promotional campaigns, merchandising tools, and retail support materials.
• Work with Supply Chain and Operations to ensure successful product launches and efficient inventory management.
• Coordinate with regional teams to align global category objectives with local market requirements.

 

• Monitor industry trends, consumer preferences, competitor activity, pricing strategies, and emerging technologies within the helmet market.
• Identify opportunities to expand market share through new products, market segments, and strategic initiatives.
• Represent Alpinestars at industry events, trade shows, dealer meetings, and customer presentations when required.