Sales and Events Manager

Our client, a hospitality ownership group, is seeking an experienced Sales Manager for one of its boutique lifestyle hotels in Atlanta.

This role will focus on driving small group and event business, including room blocks of approximately 10 guestrooms or fewer, as well as catering and event business without a guestrooms component. The Sales Manager will be responsible for developing new business, growing existing accounts, and building strong relationships across a variety of market segments.

This is a highly client-facing role for a proactive, relationship-driven hotel sales professional who enjoys prospecting, conducting site tours, entertaining clients, and converting opportunities into guestrooms, event space, and food & beverage revenue.

This is an excellent opportunity for a motivated sales professional who thrives in an independent, lifestyle-driven hotel environment and knows how to creatively position a unique property within a competitive market.

·       Proactively identify, prospect, solicit, and secure new small group, catering, and event business across multiple market segments.

·       Develop and grow existing accounts while building long-term client relationships and repeat business.

·       Sell small room blocks, event space, catering, and food & beverage opportunities, including events that do not require guestrooms.

·       Manage the sales process from initial inquiry and qualification through proposals, negotiation, contracting, and turnover.

·       Serve as a highly visible, client-facing representative of the hotel, developing relationships with corporate clients, event planners, entertainment and production contacts, local organizations, and other business partners.

·       Conduct property tours and site inspections for prospective clients, planners, and event partners.

·       Create customized proposals and agreements designed to convert business while maximizing revenue opportunities.

·       Develop strategic prospecting initiatives to generate new accounts and achieve individual and property revenue goals.

·       Identify new opportunities through networking, market research, referrals, local relationships, and industry connections.

·       Maintain an active pipeline and accurate account, activity, forecasting, and production information within the hotel’s sales systems.

·       Monitor market trends and competitive activity to identify new revenue opportunities.

·       Partner closely with the Sales & Events Manager and property leadership to ensure a seamless transition from sales through event execution.

·       Collaborate with operations, revenue management, and food & beverage teams to maximize revenue and deliver an exceptional client experience.

·       Represent the hotel at networking events, industry functions, community events, and client-facing activities.

·       Participate in sales strategy meetings and contribute to property sales planning and forecasting.

·       Maintain flexibility to attend occasional evening, weekend, and client events as business needs require.

·       Previous hotel sales experience, ideally within a boutique, lifestyle, independent, or full-service hotel environment.

·       Experience selling small group rooms, catering, events, business transient, entertainment, or related hotel sales segments.

·       Proven ability to prospect for new business while developing and growing existing accounts.

·       Strong relationship-building, negotiation, and closing skills with a naturally client-focused approach.

·       Comfortable conducting site tours, entertaining clients, presenting proposals, and developing relationships with a wide range of customers and business partners.

·       Knowledge of the Atlanta hospitality, corporate, entertainment, and events market is highly desirable.

·       Strong organizational skills with the ability to manage multiple accounts, leads, and priorities.

·       Experience with hotel sales, CRM, and property-management systems.

·       Self-motivated, goal-oriented, and comfortable working both independently and collaboratively.

·       Strong written and verbal communication skills.

·       A genuine passion for hospitality and creating memorable guest and client experiences.