Brand Marketing Manager

amika means friend. we’re a fearless, Brooklyn-born, salon-raised haircare brand + a friend to all hair, hairstylists, the planet + you. 

The Brand Marketing Manager is responsible for being a brand steward and leading 360° go-to-market plans for new product launches, key seasonal moments, + brand collaborations. This role translates product strategy and insights into big, resonant ideas, joyful storytelling and orchestrates cross-functional collaboration + execution across all channels (consumer engagement, creative, retail, pro, DTC). They are part of the nucleus of the brand + launch planning, ensuring every campaign launch feels cohesive, on-brand, and commercially impactful. 

This is a hands-on, collaborative role ideal for a strategic thinker with a passion for brand building, creative + sharp storytelling, and flawless execution.  

• 4–6+ years of experience in brand marketing, or go-to-market roles (beauty, personal care, or consumer brands strongly preferred). 

• Proven track record of leading 360° campaigns across multiple channels and stakeholders. 

• Strong understanding of the retail + pro + DTC + social + influencer ecosystem (bonus: experience with Sephora/Ulta/pro channels). 

• Excellent brief writing, storytelling, and deck-building skills. 

• Highly organized project manager; comfortable running complex timelines and cross-functional meetings. 

• Excellent communication and presentation skills. 

• Strong collaborator who can influence and advocate for the consumer, pro and brand. 

please click the link below that will bring you to our careers page where you can submit your application + resume (cover letter optional). a member of our team will be in touch soon!