Director, E-Commerce

The Director, E-Commerce at AMIRI is responsible for the strategy, performance, and growth of the brand's global e-commerce business. Reporting to the Global VP, DTC, this role owns the digital P&L, sets the roadmap for the online storefront, and leads the team responsible for site merchandising, operations, and optimization. This role partners with senior leaders across marketing, merchandising, creative, technology, and logistics to deliver an elevated shopping experience that reflects the brand's aesthetic and drives profitable growth across global markets.

Define and execute the global e-commerce strategy and annual roadmap in alignment with DTC and company objectives.

Own the e-commerce P&L, including revenue forecasting, budgeting, and performance against targets for traffic, conversion, AOV, and margin.

Build, lead, and develop a high-performing e-commerce team, setting priorities, managing performance, and fostering professional growth.

Direct site merchandising and seasonal launch strategy, ensuring product drops, collections, and campaigns are executed flawlessly and on brand.

Partner with marketing, CRM, and paid media leadership to drive customer acquisition, retention, and lifetime value.

Champion the customer experience, leading UX/design and technology partners on enhancements that improve the path to purchase across desktop and mobile.

Oversee the e-commerce platform and tech stack (e.g., Shopify Plus, search, reviews, personalization, localization), including vendor selection, contract negotiation, and agency management.

Lead international e-commerce growth, including localization, cross-border shipping, duties, tax, and payment strategy.

Collaborate with logistics, customer service, and operations leadership to optimize fulfillment, returns, and the post-purchase experience.

Establish KPIs, reporting, and testing frameworks, and deliver performance insights and recommendations to executive leadership.

Set governance and quality standards for site content, data privacy, accessibility, and platform releases.