Laneige, PR & Experiential Marketing

• Lead the development and execution of integrated PR programs across influencer marketing, earned media, brand partnerships, product launches, and cultural moments to drive brand awareness, engagement, and advocacy.
• Own end-to-end management of influencer campaigns, including creator identification and selection, briefing, timeline development, agency and talent communication, contract coordination, content review, approvals, posting oversight, and campaign recaps.
• Support the planning and execution of experiential marketing strategy, including influencer events, consumer activations, retail experiences, community engagement programs, and brand partnerships that bring the brand story to life.
• Collaborate cross-functionally with Brand Marketing, Social, Paid Media, Creative, Digital, E-commerce, Retail
• Marketing, and Global teams to ensure integrated storytelling and seamless execution across all consumer touchpoints.
• Build and maintain strong relationships with influencers, talent managers, agents, media contacts, vendors, and external partners to drive meaningful brand advocacy and long-term partnerships.
• Partner closely and manage communications with PR and influencer agencies for editorial and creator strategy + project execution
• Develop detailed project plans and manage multiple workstreams simultaneously, ensuring programs are delivered on time, within budget, and aligned with business objectives.
• Analyze and report on campaign performance across PR, influencer, partnership, and experiential initiatives, leveraging insights and learnings to optimize future strategies and demonstrate business impact.
• Identify and capitalize on emerging beauty, skincare, creator, social media, and cultural trends to develop innovative and culturally relevant ideas that strengthen brand relevance and consumer connection.
• Manage campaign, event, and product seeding budgets, including forecasting, invoice processing, spend tracking, and identifying efficiencies to maximize investment and ROI.
• Oversee influencer gifting and product seeding initiatives, ensuring strategic targeting, thoughtful execution, and alignment with brand priorities and launch objectives.
• Serve as a key day-to-day stakeholder across major launches and initiatives, proactively problem-solving, communicating updates, and driving cross-functional alignment to ensure successful execution.

Qualification and Experience

• Bachelor’s Degree in Marketing, Communications, or related field

• 4-5+ years of relevant PR/Influencer Marketing experience with proven success leading both small-scale and large-scale influencer campaigns and events
• Beauty experience highly preferred
• Excellent communication skills and attention to detail.
• Pre-existing relationships with talent agents, creators, vendors and agencies
• Experience building creator briefs, managing timelines, and tracking budget
• Ability to think strategically while executing tactically, with strong attention to detail and the ability to drive results in a fast-paced environment.
• Strong prioritization, organization, and project management skills, with the agility to adapt to changing business needs
• Deep understanding of Gen Z and millennial consumer behavior
• Support events IRL in NYC with occasional travel domestic / international
• Ability to work occasional nights and weekends as needed

Skill Sets

• Proficiency in Microsoft Office Suite (Word, PowerPoint, Excel)
• Experience with TikTok Shop and Affiliate Marketing
• Experience in contract drafting for vendors and influencers
• Traackr and Meltwater experience is a plus

Personal Attributes

• Highly organized, resourceful, and collaborative
• Positive and enthusiastic approach to projects
• Ability to work efficiently in a small, high-visibility team but also thrives working independently.

AMOREPACIFIC, US, INC is an equal opportunity and Affirmative Action employer. We actively seek to maintain a diverse work force, and AMOREPACIFIC US, INC therefore recruits qualified applicants without regard to race, color, religion, gender, national origin, age, disability, or Vietnam veteran status.