Web Growth Marketing Manager

United States·San Franciscomid

MarketingGrowth Marketing Manager

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Quick Summary

Overview

Amplitude is the leading AI analytics platform, helping over 4,700 customers—including Atlassian, Burger King, NBCUniversal, and Square—build better products and digital experiences.

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MarketingGrowth Marketing Manager

Amplitude is the leading AI analytics platform, helping over 4,700 customers—including Atlassian, Burger King, NBCUniversal, and Square—build better products and digital experiences. With powerful AI Agents embedded across our platform, teams can analyze, test, and optimize user experiences faster than ever. Ranked #1 across multiple categories in G2’s Winter 2026 Report, Amplitude is the best-in-class solution for product, data, and marketing teams. Learn more at amplitude.com.

As an organization, we deliver for our customers by living our values. We operate from a place of humility, take ownership of problems and successes, approach challenges with a growth mindset, and put our customers at the center of everything we do.

About the Role

~1 min read

Own amplitude.com as a strategic growth engine — defining site architecture, user journeys, and content strategy that drives both self-serve growth and enterprise pipeline.
Build a forward-looking roadmap grounded in performance data, experimentation insights, and a clear POV on what moves the business.
Own and scale the Sanity CMS platform, building it into a self-serve system that empowers teams across the org to publish independently.

Design and continuously optimize conversion-focused experiences across product pages, pricing, demo request flows, and campaign landing pages.
Lead experimentation and measurement strategy using Amplitude Analytics and Web Experiment to improve engagement, conversion, and pipeline generation across web surfaces.
Analyze website-attributed pipeline in Salesforce, surfacing trends across GTM segments and win/loss patterns to guide investment decisions.

Partner closely with web engineering to ship new capabilities — you're a peer in the build process, not a gatekeeper.
Collaborate across Marketing, Product, Growth, Sales, and Engineering — navigating tradeoffs with a clear business POV and strong stakeholder communication.
Shape repeatable, scalable approaches for product launches and campaign experiences that maintain a high bar for performance and brand consistency.

Introduce and operationalize AI-native workflows (Claude, Claude Cowork, Claude Code) to accelerate content creation, site improvements, and operational efficiency.

2–3+ years of hands-on experience owning or co-owning a corporate website or web growth program for a SaaS, AI, or tech company.
Demonstrated experience working directly with engineering teams — you know how to scope, prioritize, and collaborate in a technical environment.
Strong experimentation mindset: you've run A/B tests and conversion optimization programs on corporate or product marketing sites.
Data-driven by nature — you make decisions from evidence, not intuition alone. Experience with Amplitude or a comparable analytics platform is a strong plus.
Experience with a headless CMS (Sanity experience a bonus; Contentful, Prismic, or similar all count).
Excellent cross-functional communicator who can align stakeholders across Sales, Product, Engineering, and Marketing.

Background in a growth-stage startup or scaling SaaS/AI company — you're comfortable with ambiguity and know how to build systems where none exist.
Familiarity with AI products or AI-native workflows — bonus if you've worked at an AI company or integrated AI tooling into your marketing operations.
Experience with Amplitude Analytics or Statsig (experimentation layer).
Prior exposure to PLG (product-led growth) motions alongside enterprise pipeline generation.

What We Offer

~3 min read

✓We were recognized in the Newsweek Excellence Index 2024.

✓Our customers love us! They've said we're the #1 product analytics solution for 19 quarters in a row on G2.

✓We care A LOT about product innovation. Fast Company called us the #3 most innovative enterprise company in the world.

✓We invest in our people. We offer mentorship programs, management training, and wellness initiatives.

✓We give back to our communities. We give every Ampliteer a charitable giving grant and paid volunteer time off.

✓We were founded in 2012, went public via a direct listing in September 2021, and are now trading under the ticker $AMPL.

✓We’re a global and fast-growing team! We have employees around the world and offices in San Francisco (HQ), New York, Vancouver, Amsterdam, London, Paris, Singapore, and Tokyo.

✓Our mascot is Data Monster, who loves to chow down on numbers, charts, and graphs. Nom nom.