Onboarding Marketing Manager

Philippines·Makati CityFull-timemid

MarketingMarketing Manager

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Quick Summary

Overview

Hey, mabuhay! 👋 Thanks for dropping by. We know looking for the right job can feel like being stuck in EDSA traffic, so we’ll keep it moving and get straight to the point.

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MarketingMarketing Manager

Hey, mabuhay! 👋

Thanks for dropping by. We know looking for the right job can feel like being stuck in EDSA traffic, so we’ll keep it moving and get straight to the point.

With over 8 million downloads and a powerful network of thousand of dedicated biker-partners, we are a leading ride-hailing platform operating across the Philippines. Our vision is to end poverty in the Philippines through revolutionary transportation solutions. We aim to provide our customers with convenient, reliable, and safe rides, impacting millions of lives positively every single day.

Now, we're looking for an Onboarding Marketing Manager. The Onboarding Marketing Manager owns the end-to-end lead generation funnel for driver recruitment — from initial awareness through to physical show-up at onboarding sessions. You will design and execute multi-channel acquisition campaigns (online and offline), optimize every stage of the conversion funnel, and build repeatable playbooks that scale across multiple cities. Success is measured not by raw lead volume but by the quality and show-up rate of applicants who complete onboarding and take their first trip.

Requirements

~1 min read

•5–7 years of experience in performance marketing, growth marketing, or lead generation — ideally in a marketplace, ride-hailing, logistics, or gig-economy platform.

• Proven track record managing multi-channel acquisition funnels (digital + offline) with clear accountability for cost-per-acquisition and conversion metrics.

• Hands-on experience with paid media platforms (Meta Ads Manager, Google Ads, TikTok Ads) and familiarity with attribution models.

• Strong analytical skills; comfortable building dashboards, interpreting funnel data, and making budget decisions from performance signals.

• Experience managing at least one direct report; able to mentor and develop junior marketers.

• Willingness to do field work — this role requires regular on-ground presence at transport hubs, onboarding centers, and community events, not just desk-based campaign management.