Vice President, Marketing - Neuroimmunology

• →Own the integrated commercial and marketing strategy for the neuroimmunology portfolio, from pre-launch through commercialization and lifecycle management. 

• →Develop differentiated positioning, value proposition, messaging, segmentation, targeting, and customer engagement strategies grounded in patient and HCP insights. 

• →Translate clinical evidence, disease burden, treatment pathways, and competitive dynamics into a clear and compelling commercial narrative. 

• →Identify the critical adoption drivers and barriers and develop strategies to accelerate appropriate utilization. 

• Serve as a senior leader for launch strategy and operational readiness, establishing clear milestones, KPIs, decision points, and organizational priorities. 

• Build and execute the launch plan across HCP marketing, field execution, digital and omnichannel engagement, congresses, peer-to-peer education, advocacy, and market development. 

• Ensure tight integration across Marketing, Sales, Market Access, Medical Affairs, Patient Services, Supply/Trade, and Analytics. 

• Develop launch scenarios and rapidly adapt strategy based on market insights, customer feedback, competitive developments, and early performance. 

• Develop a deep understanding of the neuroimmunology treatment ecosystem, including specialists, hospitals and health systems, pharmacists, multidisciplinary care teams, patients, and advocacy organizations. 

• Build sophisticated customer journeys and engagement strategies for priority HCP and institutional segments. 

• Lead advisory boards, market research, message testing, and other insight-generation activities. 

• Partner with field leadership to translate strategy into clear, actionable execution at the account and territory level. 

• Lead disease education and market development strategies designed to improve recognition of disease burden, unmet need, appropriate diagnosis, treatment, and urgency of intervention. 

• Identify opportunities to reshape treatment paradigms and establish a new standard of care. 

• Partner closely with Medical Affairs and advocacy stakeholders while maintaining appropriate functional independence and compliance. 

• Establish the critical commercial KPIs and leading indicators required to assess launch readiness and post-launch performance. 

• Use quantitative and qualitative insights to continuously optimize targeting, messaging, channel mix, and resource allocation. 

• Partner with forecasting and analytics teams to inform patient-based forecasts, scenario planning, market assumptions, and investment decisions. 

• Build and develop a high-performing marketing organization as the portfolio progresses toward commercialization. 

• Lead agencies and external partners with strong strategic and financial discipline. 

• Establish a culture of ownership, urgency, accountability, collaboration, and high-quality execution. 

• Communicate commercial strategy and performance effectively to executive leadership and other senior stakeholders. 

Education, Experience, and Skills: 

Required: 

• Bachelor's degree required; MBA or other advanced degree preferred. 

• Approximately 15+ years of progressive biopharmaceutical commercial experience, including significant marketing leadership responsibility. 

• Demonstrated experience leading a successful specialty, rare disease, neurology, immunology, or hospital-based product launch. 

• Strong experience across upstream and downstream marketing, including positioning, segmentation, targeting, market research, HCP strategy, omnichannel execution, and launch planning. 

• Experience working effectively in highly cross-functional environments involving Medical Affairs, Market Access, Sales, Regulatory, Legal, Finance, Analytics, and Operations. 

• Strong executive communication and influencing capabilities. 

• Track record of building teams and developing high-performing talent. 

Preferred:  

• Direct experience in neurology, neuroimmunology, immunology, rare disease, or acute hospital-based therapeutics. 

• Experience commercializing products where site-of-care economics, formulary access, coding and reimbursement, and institutional adoption materially influence uptake. 

• Experience establishing or disrupting a treatment paradigm rather than simply competing within a mature category. 

• Experience working in a pre-commercial or rapidly scaling biotechnology organization. 

Salary Range: $317,600 - $353,000 

Location: Annexon Biosciences is located in Brisbane, California and preference is given to candidates in the San Francisco Bay Area. 

Benefits: 

• A stimulating and rewarding workplace includes flexible work schedules, remote opportunities and the ability to achieve a work-life balance.
• Shuttle service from BART, CalTrain and the Ferry.
• Annexon offers a competitive base salary and equity participation, employee stock purchase plan, as well as a comprehensive health benefit package that includes medical, dental, vision, 401(k), flexible spending plans, and other benefits. 

Annexon Biosciences is an Equal Opportunity Employer, and we prohibit discrimination or harassment of any kind.  We are committed to fostering an environment where ALL people are welcome and supported. We cultivate a culture of inclusion for all employees that respects their individual strengths, views, and experiences. We believe that our differences enable us to be a better team – one that makes better decisions, drives innovation, and delivers better business results. Creativity and innovation flourish in an environment of openness, inclusion, and mutual respect.