Senior Manager, Web Strategy & AI Experience

• →Own the strategy, roadmap, and execution of AppDirect's corporate website and cornerstone sales and marketing applications, ensuring alignment with business goals and measurable outcomes.
• →Lead AI integration across the team's workflows — identifying, testing, and implementing tools for development acceleration, content generation, prototyping, and UX personalization.
• →Drive LLM-aware content (AEO/GEO) and SEO strategy, ensuring digital content is discoverable by both human audiences and AI systems.
• →Manage and mentor a team of web developers working with the latest AI & Web technologies (we are largely tool agnostic) , setting performance standards and supporting professional development.
• →Partner with design and UI teams to evolve our component library and design system, ensuring consistency, accessibility, and responsiveness across all digital touchpoints.
• →Improve site performance through technical optimization, structured data, experimentation, and conversion testing.

• 5+ years of experience leading web strategy or design, or  digital product management, ideally in a B2B SaaS environment.
• Hands-on experience with common web technologies like React, Next.js, web infrastructure, vibe-coding tools, and database/CMS systems.
• Demonstrated experience integrating AI tools into development or content workflows, including LLM-driven coding tools (e.g., Cursor, Lovable, or devs.ai).
• Proven experience with technical SEO, performance optimization, structured data, and LLM-aware content strategies.
• Experience managing technical teams and driving cross-functional initiatives with product, design, and marketing stakeholders.
• Strong communication skills — because this role requires translating complex technical decisions into clear direction for non-technical partners and senior leadership.
• Comfort with ambiguity and iterative ways of working — because the AI landscape shifts quickly and this role requires continuous evaluation and reprioritization of tools and approaches.

At AppDirect, we believe that innovation thrives in an environment that houses diversity of excellence, experience and thought. We respect each AppDirector as their own fingerprint; unique with no one alike. We foster an environment of inclusion without regard to race, religion, age, sexual orientation, or gender identity enabling AppDirectors to embrace their uniqueness to do their best work. As such, we strongly encourage applications from Indigenous peoples, racialized people, people with disabilities, people from gender and sexually diverse communities, and/or people with intersectional identities.

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