Quick Summary
Own the GCR PR strategy end-to-end, from brand narrative and messaging architecture to campaign execution and performance measurement. Serve as media contact and spokesperson coach,
5-8 years of PR/corporate communications experience, ideally with a mix of in-house and agency work at a B2B tech or MNC brand.
About the Role
~1 min read- Own the GCR PR strategy end-to-end, from brand narrative and messaging architecture to campaign execution and performance measurement.
- Serve as media contact and spokesperson coach, securing high-impact coverage and executive interviews with top-tier business, tech, and trade publications.
- Craft and oversee corporate announcements, press releases, bylines, and thought leadership content that position Appier's AI expertise and business milestones.
- Partner cross-functionally with Global Comms, Sales, CSMs, Marketing, Product, and AI Research teams to align regional messaging with company wide priorities.
- Build and manage a network of journalists, analysts, and industry influencers to drive proactive, always-on media buzz.
- Track media coverage and translate it into share-of-voice and sentiment metrics, delivering actionable insights that inform PR strategy.
- Support crisis communications and reputation management, acting as the first line of response for sensitive issues in the region.
- Guide social media content to ensure a consistent brand voice across external channels, including LinkedIn, Meta and WeChat (with vendor).
Requirements
~1 min read- 5-8 years of PR/corporate communications experience, ideally with a mix of in-house and agency work at a B2B tech or MNC brand.
- Proven track record designing and executing PR strategies that generated measurable media and business impact.
- Native or professional fluency in Mandarin Chinese, with strong business-level English for global stakeholder collaboration.
- Established relationships with regional business, tech, and industry media—ready to activate from day one.
- Sharp news judgment and crisis-management instincts, with the composure to lead through ambiguity and fast-moving situations.
- Independent, strategic thinker who can operate autonomously while influencing senior stakeholders across a matrixed organization.
- Bachelor's degree in Communications, Journalism, Marketing, or a related field; passion for AI and emerging technology is a strong plus.
- Comfortable working independently in a flexible capacity while staying responsive to time-sensitive media and stakeholder needs.
What We Offer
~1 min readWe believe in building a great working environment where passionate individuals can give their best and work with a talented team. To reward Appiers for their contribution, we also work hard to offer perks and benefits to make their life better.
Location & Eligibility
Listing Details
- Posted
- August 10, 2026
- First seen
- August 10, 2026
- Last seen
- August 10, 2026
Posting Health
- Days active
- 0
- Repost count
- 0
- Trust Level
- 67%
- Scored at
- August 10, 2026
Signal breakdown
Appier Inc. is an AI-powered marketing solutions provider headquartered in Taiwan, specializing in enhancing customer engagement and optimizing marketing strategies.
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PR Manager