Marketing Manager (Beauty/Cosmetic/Skincare/Nail Industry)

United States·City Of Industrymid

MarketingMarketing Manager

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Quick Summary

Overview

Après Nail has innovated the nail market as the creator of Gel X. Our mission is to improve nail industry standards and the lives of nail artists by providing innovative products that help both them and their services thrive.

Key Responsibilities

Campaign & Channel Strategy Own the marketing strategy for launch and evergreen campaigns to ensure goals are aligned to brand goals and revenue targets Translate brand-level campaign themes into channel-specific strategies across email, paid,…

Technical Tools

segment

Responsibilities

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Requirements

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5-7+ years of marketing experience
2+ years of experience of leading a team
Comfort owning and tracking marketing budgets across paid, influencer, and creator spend
Ability to analyze weekly KPIs, diagnose performance shifts, and make data-backed recommendations
Strong background in developing multi-channel marketing strategies (email, social, paid, influencer, loyalty).