Director Content and Service Line Marketing

executive

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Overview

ARKANSAS CHILDREN'S IS A TOBACCO FREE WORKPLACE. FLU VACCINES ARE REQUIRED. ARKANSAS CHILDREN'S IS AN EQUAL OPPORTUNITY EMPLOYER.

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OtherDirector

This position has been designated as safety sensitive and cannot be filled by a candidate who is a current user of medical marijuana.

CURRENT EMPLOYEES: Please apply via the internal career site by logging into your Workday Account (https://www.myworkday.com/archildrens/)and search the "Find Jobs" report.

Day Shift

Full time

CC017790 Marketing/Communications Administration

The Director of Content and Service Line Marketing oversees the development and execution of strategic content marketing initiatives and service line marketing campaigns to drive engagement, awareness, and growth for Arkansas Children's services and programs.

High school diploma or GED or equivalent

Bachelor's degree in a related field of study.

High School Diploma/GED and 7 years of relevant experience, including at least 5 years in a leadership role. In lieu of a High School Diploma/GED, 9 years of experience with at least 5 years in a leadership role.

1. Lead and mentor the service line marketing and content marketing teams, providing guidance, support, and direction to ensure the achievement of team goals.

2. Develop and execute marketing strategies aligned with the health system's goals, focusing on enhancing brand awareness, patient education and engagement.

3. Collaborate with internal and external stakeholders to ensure cohesive messaging and branding across marketing initiatives.

4. Utilize analytics and data-driven insights to evaluate content and marketing campaign performance, track key metrics, and optimize marketing strategies for maximum impact and ROI.

5. Prepare, justify and administer departmental and program budgets.

6. Ensure the development of compelling and informative content across various platforms, including website, blog, social media, email newsletters, videography, photography and printed materials

7. Oversee the development and maintenance of content calendars, ensuring timely delivery of high-quality content that supports key marketing objectives and service line priorities.

8. Facilitate communication and coordination between marketing, physician liaisons, and other departments to ensure seamless integration of efforts and maximize results.

9. Oversee service line marketing initiatives, working closely with clinical leaders and the broader marketing team to promote specialized services and programs.

10. Build and maintain relationships with physicians, specialists, and other healthcare providers to promote our services and generate referrals.

11. Other Duties as assigned.