Senior Marketing Analytics Analyst

CURRENT EMPLOYEES: Please apply via the internal career site by logging into your Workday Account (https://www.myworkday.com/archildrens/)and search the "Find Jobs" report.

Provides consultation, interpretation and analysis of data related to business development, service-line planning, public relations, marketing, program proposals and other initiatives as directed. Assumes responsibility for information management systems utilized in planning and strategic development activities. Is responsible for monitoring, understanding and communication in relationship to external environmental trends that may impact the organization. Responsible for hospital-wide planning and strategic development related activities.

The ideal candidate:

• Is highly analytical and curious, with a passion for uncovering the “why” behind the data

• Has experience connecting and analyzing multiple internal and external data sources

• Has strong data cleaning, manipulation, validation, and quality assessment skills

• Has intermediate proficiency in SQL and statistical analysis

• Has experience building reports, dashboards, and data visualizations

• Is proficient with tools such as Excel, Power BI, Tableau, Google Analytics, or similar platforms

• Understands marketing analytics, campaign performance, ROI, attribution, and channel effectiveness

• Can translate complex data into clear, actionable insights and recommendations

• Has strong communication and presentation skills, particularly with non-technical stakeholders

• Is self-directed and proactive, with the ability to independently research, learn, solve problems, and connect insights to broader business and marketing objectives

1. Plans, coordinates, organizes, and manages projects related to hospital-wide planning and development activities.

2. Develops and maintains relationships with departmental and unit managers and leadership in regards to planning and strategic direction.

3. Conducts research and develops related business objectives. Provides data for use in market analysis and planning. Develops expressions of findings related to research.

4. Works with leadership and departments to design databases and reports for decision support.

5. Performs competitive intelligence gathering, analysis and provides responsive reporting..