Growth Marketing Lead

Most of what makes American healthcare expensive isn’t medical care. It’s the machinery wrapped around it: middlemen taking a cut, fraud nobody stops, and billing systems designed to fight over payment instead of deliver care. The result is higher premiums, denied claims, surprise bills, and a system patients increasingly experience as adversarial.

Arlo is rebuilding health insurance for small businesses from first principles: making sure as much of every premium dollar as possible goes to care instead of getting absorbed by the system around it. We do that by identifying fraud earlier, steering members toward higher-quality and lower-cost care, automating operational overhead, and eliminating vendors whose business exists mostly to take a cut.

AI is the foundation that makes this work. We use it across underwriting, operations, clinical programs, and member experience to build an insurer that becomes more efficient as the technology improves.

We’re already operating at meaningful scale: profitable, hundreds of millions in premiums, tens of thousands of members covered, and growing quickly through brokers, employers, and partners. Backed by Upfront Ventures, 8VC, and General Catalyst, with a team from Palantir, YC companies, and longtime healthcare operators.

We’re looking for a hands-on Growth Marketing Lead to build our growth engine from the ground up. You’ll develop and test messaging, run small but high-impact experiments across multiple channels, and turn your findings into scalable campaigns that generate qualified leads and partnerships.

You’ll report directly to the CEO and collaborate closely with design, product, and sales. This role combines creative storytelling, analytical rigor, and fast-paced experimentation.

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  Craft and test messaging that resonates with our target audiences — customers, advisors, and partners.

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  Build, run, and optimize campaigns across digital and offline channels:

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    Meta and LinkedIn Ads

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    Direct Mail

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    SEO & content programs

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    Generative-AI-driven creative and landing page testing

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  Launch rapid experiments to identify high-performing channels and messages.

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  Partner with designers and agencies to produce compelling creative assets.

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  Track and optimize performance across the funnel — from awareness to qualified lead.

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  Manage and allocate an annual marketing budget efficiently to maximize learning and ROI.

• 7–12 years of experience in growth, demand generation, or performance marketing.

• Proven ability to go from zero to one — building campaigns and iterating based on data.

• Strong copywriting and messaging instincts for B2B audiences.

• Hands-on experience with major ad platforms (Meta, LinkedIn, Google); SEO or direct-mail background a plus.

• Analytical mindset — fluent with HubSpot, Clay, or similar tools.

• Resourceful, entrepreneurial, and comfortable operating with autonomy and ambiguity.

• Bonus: Experience in healthcare, insurance, or benefits tech.

This is what you can expect when we like your application:

• 30-minute intro call with Rachelle (Talent Lead)

• with Jan-Felix (CEO & Co-Founder)

• 30-min call with Karthik (Co-Founder)

• Take-home case study

• Onsite/ Virtual Onsite

• Reference Calls