E-Commerce Manager, Gregory

1、E-Commerce Business Management

• Take full ownership of Gregory China’s e-commerce business performance across Tmall, JD.com, and Douyin

• Develop and execute annual and quarterly e-commerce business plans aligned with overall brand strategy

• Drive GMV growth, profitability, and key performance indicators (traffic, conversion, AOV, repeat rate)

2、Platform Operations

• Independently manage daily operations of all e-commerce platforms, including product listing, content updates, campaign setup, and platform compliance

• Optimize product assortment, pricing, promotions, and merchandising strategies based on sales performance and market trends

• Ensure smooth execution of major e-commerce campaigns (e.g., 6.18, Double 11, Double 12)

3、Channel Strategy & Growth

• Develop platform-specific strategies for Tmall, JD, and Douyin to maximize channel potential

• Identify new growth opportunities including live streaming, content commerce, and new traffic channels

• Work closely with platform partners and agencies to improve store performance

4、Data Analysis & Reporting

• Monitor and analyze key performance metrics across platforms

• Provide regular performance reports and actionable insights to management

• Use data to continuously optimize traffic acquisition, conversion, and customer retention

   

5、Cross-functional Collaboration

• Collaborate with marketing, retail, merchandising, and supply chain teams to ensure integrated business execution

• Work with marketing team to align campaign messaging and brand image across all online channels

• Partner with logistics and inventory teams to ensure product availability and operational efficiency

   

6、Brand & Consumer Experience

• Ensure consistent and premium brand presentation across all e-commerce platforms

• Optimize online consumer journey and improve customer experience

• Manage customer feedback and platform service quality

• Bachelor’s degree or above in E-Commerce, or related field 

• Minimum 5+ years of experience in e-commerce operations, preferably within fashion, outdoor, or lifestyle industry 

• Proven hands-on experience managing Tmall and JD.com; Douyin experience is a strong plus 

• Strong understanding of China’s e-commerce ecosystem and platform mechanics 

• Data-driven mindset with strong analytical skills 

• Ability to work independently and take ownership under a fast-paced environment 

• Strong communication and stakeholder management skills 

• Fluent in English and Chinese (both written and spoken)